AMERICAN FAST FOOD IN KOREA

fast food restaurants.In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Outback” had the highest customer satisfaction, while the Ashley which are ran by the E-land had the lowest.In the research, the numerical order of the overall satisfaction ranking grades were Outback Aa(3.62), TGIF Aab(3.59), VIPs Aab(3.56), Ashl

American Fast Food in KoreaMarketingTable of Content Executive SummaryGeneral information RecommendationsConclusionMarket BackgroundThe Korean Fast Food industryGlobalization – Strategy of fast food industry in KoreaVarious taste source for customizing KoreanConsumer in fast food industry Emphasizing brand valueWesternizeOther optionsFamily Restaurant ChainsTraditional Korean FoodSWOT analysis4 Ps AnalysisRecommendationsConclusionBibliography Executive Summary This paper is structured into 6 main sections. The first part gives you a brief summary of the Fast food indu

American Fast food in KoreaContentsAnalyzing Korean Fast food MarketSWOT analysis4 Ps AnalysisOther optionsGlobalization – Strategy of fast food industry in KoreaMarketing issueRecommendationsConclusionThe Korean Fast Food IndustryTremendous growth in Korean Fast Food industry→ revenues decline →recover again.Korean fast food market has already reached mature stage.Series 1 Series 2 KFC 236 Popeyes 250 Burger King 104 Mcdonalds 243 Lotteria 950 To resize chart data range, drag lower right corner of range. Brand of fast food number of restaurantFast food Chain

Korean famous singer, actor. So it makes woman customers come VIPS. ATL marketing is very effective in the past, but this marketing way is too old in these days. So VIPS added BTL marketing. BTL marketing means ‘Below The Line’ marketing. This marketing way is not through mass media, and communicates with customers through events, sponsorships, CRM, PRM, etc. So customers enjoy participations and experiencing new events actively. VIPS is in CJ foodville, so it has many corporative promotions with other company or sports team. Doosan and 광주FC had contracts with VIPS and they have prog

in one’s decisione. have ( ) a woman who serves food and drink at the tables in a restaurant: Let’s learn the following expressions and cultural tips, and speak the expressions aloud.Entering the restaurantHow many in your party? A waiter or waitress would use this expression when you enter a restaurant. Here, ‘party’ means a group of people who are with you. In the US, it is normal that a waiter or waitress escorts you to a table unless you find a note, ‘Self yourself’. However, you can seat wherever you want at some places, such as a fast food restaurant, and delicatessen*