레포트 (4,663)
[마케팅] Effect of price promotion on the perceived price(영문)
companies may act on the external reference price by the timely application of price promotions-> But also affects the formation of the internal reference price, even when companies may not be aware of it.Consumer adapt to the signs of the environment and judge the stimuli in relation to an internal standard-> Consumer perceive the information on prices as high, acceptable of lowAdaptation-
45페이지 | 2,800원 | 2010.11.24
[조직행위론] 티웨이항공사(t`way) 직원 만족도 분석 및 솔루션 제안(영문)
low-fare regional airline company. In 2008: The company became bankrupt due to skyrocketing oil price and exchange rates.In 2010: ‘Shinbo Investments’ took over ‘Hansung Airlines’, renaming it to ‘t’way Airlines’ and re-opened. 1. About t’way airlineHistory
27페이지 | 2,100원 | 2011.12.05
ContentsContentsIntroductionCauses of MiSSHA’s slump‘Me-too’ MarketingSuccessful FactorsSWOT & 4PFuture directionIntroductionWhat is MISSHA?Cosmetic companyLaunching different products Low cost cosmetic compared with othersExisting Cosmetic Market-Red Ocean-Off-lineOn-lineLow Price Comsmetic Market-Blue Ocean-200020012002MISSHA’s early-time marketingOnline-Service O
36페이지 | 2,500원 | 2013.04.11
수퍼 프리미엄 금복주 소주`OAKZEN(오크젠)` 마케팅분석(영문)
Low proof SojuSoju companies launched Low proof Sojus to gain popularity of womenDiluted Soju Due to poverty after warGovernment prohibited manufacturers from using traditional distilled way which used rice as an ingredient by law Premium Sojujinro launched ‘Ilpoom jinro’ in 2006 With the trend of Well beingCompany OutlineKumbokju linesChamsoju(19.3%, 25%, 200ml)Style(16.3%)Andong
19페이지 | 1,400원 | 2011.09.23
low-alcoholic branch of the region, which is the general trend in the transition of soju advertisements. And a reminder, for the natural flow of the whole concept, our presentation will handle the evaluation of the current communication strategy alongside the proposal of the future ones, not as a separate unit.But before we discuss the main points, we would like to briefly mention the comprehens
20페이지 | 2,100원 | 2010.06.29
Wal-Mart, K-Mart, Toyota, Ford(Taurus), Mercedes-Benz에 관한 경영전략 분석
companies showing competitive advantages over Wal-Mart such as Target and so on. I think the reason there are generating companies which can compete with Wal-Mart is the image of low cost products of Wal-Mart. It doesn’t have to be connected the low price with low quality. However, somehow people have started to question about quality of Wal-Mart products. Therefore, I am worried that it can le
7페이지 | 2,500원 | 2010.11.28
미국대학_경제학부 졸업 논문_Macro Econ 520_UNC-CH_The causes of the IMF crisis
low-interest loans from banks to the industrial sector. The banks could give low-interest loans to companies on a permanent basis because of guarantees provided by the government. The government used loan guarantees to control and direct the manufacturing industry.A few years before the crisis, primarily in 1995 and 1996, the government raised interest rates to avoid massive foreign capital infl
24페이지 | 3,000원 | 2021.01.19
low 23low 55same 17high 5very hugh 078%Corporate Social ResponsibilityConceptMotiveR.OQuestionResultConclusionPart 2. Awareness of CSRThe agreement level of CSR activities취업시 고려사항absolutely disagree 0disagree 2general 13agree 41absololutely agree 4586%Corporate Social ResponsibilityConceptMotiveR.OQuestionResultConclusionPart 3. The image of LG COCorpor
16페이지 | 1,600원 | 2010.07.20
Low prive competitiveness of E-mart compared to competitorsFancy E-mart’s strategy like department store Failed to tempt Chinese consumers emphasizing practicality6-2 Failure to indetify psychology of Chinese peopleKorean consumers Prefer handy cooked fish for cookingPrefer clean and stable stylePerception gapChinese consumers Do not buy dead fish(prefer living products)Prefer st
27페이지 | 1,900원 | 2013.03.20
low, lots of companies got into this industry at the beginning, but since the reliability is key factor to offer money transaction service, the competition is concentrated on major players after all. Then, how about buyers power? By using this system, company can gather users information. Related to reliability, the switching cost is quite high and substantially, the matter of choice is not in
16페이지 | 1,400원 | 2009.08.29