레포트 (823)
[매체기획] Qook and show의 매체 전략(영문)
Qook and showveral contents1. Market situation- market analysis- marketing purpose- target analysis2. media objective-marketing objective-advertising objective-media objective3. Media strategy-strategy by step-buying vehicle-total budget4. Summary-media pattern calendarQ o o k & S h o wOMarket SituationMedia objectiveMedia strategyQook and show=summaryMarket SituationMedi
51페이지 | 3,100원 | 2010.09.27
Marketing Strategies of Prepared forAnthony CorporationNew YorkTable of ContentsMarketing ResearchProduct DesignTangible attributesIntangible attributesNew ProductsSecretFor oneSWOT AnalysisPromotional MixAdvertisementPublic RelationPersonal SellingSales PromotionAdvertisement DesignMarketing ResearchPart 1. Market research and set target market We explain result of
17페이지 | 1,400원 | 2010.08.27
Marketing Strategy for ‘Cheoumcheorum Cool’2Situation Analysis : SWOTDefinition of Strategic IssuesDevelopment of AlternativesRecommendation & Action PlanIntroductionContentsIntroduction3Problem : The sales of super-low alcohol liquor have only 1.7% of market share compared to ordinary alcohol liquor.Lack of AwarenessLack of DifferentiationLotte Liquor BG introduced super-low alc
11페이지 | 1,400원 | 2010.08.20
Marketing Strategy of ‘Cheoumcheorum Cool’EXECUTIVE SUMMARYIntroductionThe sales of low alcohol liquor have only 1.7% of market share compared to normal alcohol liquor.We defined two main problems, which are lack of awareness, lack of differentiation.Situation AnalysisStrength : Lotte’s strong distribution channel, low cost of low alcohol degree Soju , Pre-enter to low alcohol degree
15페이지 | 1,400원 | 2010.08.20
American Fast Food in KoreaMarketingTable of Content Executive SummaryGeneral information RecommendationsConclusionMarket BackgroundThe Korean Fast Food industryGlobalization – Strategy of fast food industry in KoreaVarious taste source for customizing KoreanConsumer in fast food industry Emphasizing brand valueWesternizeOther optionsFamily Restaurant ChainsTraditional Korean Fo
15페이지 | 1,400원 | 2010.08.20
PUBEYES MARKETING PLANBusiness AdministrationMarketing Management OutlineIntroduction and Situational AnalysisGeneral Overview (Popeyes)Current SituationCustomer and Market AnalysisCustomer AnalysisSurvey ResultReason for coming up with PopeyesLogo ExplanationLocationMain MenuMarketing StrategiesSWOT AnalysisSTP (segmentation, targeting, positioning)Marketing Strategy (4P Mix)Se
11페이지 | 1,400원 | 2010.08.07
Case Study - IPodI. IntroductionMP3 player became must have item among Korean youngsters including ourselves during these days. When we go to school and ride a subway or a bus, we can see many people listening to music by MP3 players. Although few years ago, the major portable people carried was CD player. We also once had CD player and switched into MP3 player. This might seem not a
17페이지 | 1,400원 | 2010.08.03
Seoul Nexen HeroesContents1. Why Nexen Heroes & Introduction of Nexen Heroes2. Analysis of current Nexen Heroes’ Marketing- Targeting the Community- Ballpark & Traffic- Fan Participation-Team’s Brand Image-SWOT & Review3. Suggestion- Local Community - Ballpark & Surroundings- Fan Participation- Team PR4. ConclusionIntroductionCurrent AnalysisSuggestionConclusionAverage numb
18페이지 | 1,700원 | 2010.07.20
[마케팅] 악세사리 전문점 `끌림` 마케팅 전략(영문)
Research ProposalCognition & Conduction Marketing Research Co. Background & Purpose Research QuestionsResearch PlansClient ProfileResearch ObjectiveData Analysis PlanReason for Research & Marketing problemSpecific QuestionsBrief ScheduleResearch DesignClient Profile The client is an accessory shop in Anam area called “Ccul Lim” (끌림), which is located near Anam Subway Station.
10페이지 | 1,200원 | 2010.07.20
Ⅰ. What is Everland?Basic InformationBI & CharacterⅡ. What is problem?- Emerging Cometitor- The lower awareness of Everland Characteristics- The problem in aspects of Everland customers in the situationⅢ. Solution Role models for solutionMistique- Familiarity- Reference Group & Marketing StrategyMouth Power of Brand MessengersⅣ. Conclusion-REFERENCEⅠ. What is Ever
21페이지 | 2,100원 | 2010.07.14