레포트 (20,439)
the number of branches allowedCapitalize on the rapidly growing middle-income householdsExpanding to the affluent upper-income group that offers high margins on returnOpportunity for cross-sellingHigh rate of returns due to risk and return payoffBecome the market leader and corner the marketLarge market: 180 million peopleLow per capita incomeLittle credit experience and lack of credit bu
14페이지 | 1,700원 | 2013.02.27
International BusinessSM EntertainmentContentsIntroductionDomestic & Global Entertainment IndustryThe Success Case of international business in JapanCountry and Site EvaluationEntry modeLocalizationHow to succeed in U.S. marketConclusionIntroductionAccording to Nikei Business magazine“There is a common thing between Korean conglomerates (Samsung electronic and Hyundai Motors) an
23페이지 | 1,800원 | 2011.08.05
the Advertising Campaign and Evaluation of the AdvertisingCommunication MixIncorrect PositioningErroneous Price StrategyLosing Female CustomersOld Brand ImageChange in the Cultural norm around Eating OutRecommendation for Future Marketing Communication StrategyOverall changes in interior designSmart for One MenuNew PromotionAdvertising (Body-Copy)Why Pizza-Hut?Pizza Hut is a subordin
17페이지 | 1,800원 | 2012.03.08
[마케팅관리] Optical Distortion, Inc.
Market Share (Price $0.10.32)ODIs Revenue According to its Market Share (Price $0.10)ODIs Revenue According to its Market Share (Price $0.09)ODIs Revenue According to its Market Share (Price $0.08)I. Background InformationOptical Distortion, Inc. (ODI) is a small company to sell its new and only product a contact lens for chickens (ODI lens). It is very beneficial for the farms in the
20페이지 | 1,400원 | 2009.08.29
[마케팅] CokeCola(코카콜라)의 마케팅 전략(영문)
markets, fountain outlets, vending machines, mass merchandisers, convenience stores and gas stations. Suppliers supply the raw meterials of concentrate, bottles, and cans.2) The two giants Coca-Cola and pepsi are concentrate producers. According to the Exhibit2 below, they have almost 75% of all the CSD market shares in 2004, so we have to be focused on these two companies. 2. Strategies and C
9페이지 | 900원 | 2010.06.14
the recent trends among young people. Domestic 막걸리 market grew by 60% between 2009 and 2010. Brewers offer a wide selection of 막걸리 and each brands has differentiated products by their thickness. In this project, we are going to cover the KSD 막걸리 product lines. The motivation behind our project is based on the current threat that KSD products are facing. KSD once had successfull
17페이지 | 1,500원 | 2012.03.28
the world of management, it is said that beating leading company is extremely hard, if not impossible, as those companies have several superiority factors that cannot be overcome easily. So usually, creative and aggressive strategy must be implemented for companies with smaller market share.Here, we’d like to introduce the company, Nexen Tire, which is brining sudden strike on tire market. In
15페이지 | 1,400원 | 2010.10.01
The Korean economy has been growing at a much slower pace over the past decade since the 1997-98 Asian financial crises. Koreas gross domestic product (GDP) expanded at its slowest rate in four years in the third quarter, raising fears that Asias fourth largest economy is entering a recession. ② Small Foreign Exchange MarketThe won-dollar rate has been extremely volatile in recent months, h
17페이지 | 1,400원 | 2009.07.23
[광고심리 소비자행동론] 현대카드의 브랜드 마케팅 전략(영문)
Market AnalysisHowever,By recovering economic depression,Credit card using rate will be increasedSo, many credit card company are planning to execute aggressive marketing to obtain consumersMarket AnalysisHyundai card is ranked in 3rd How can Hyundai card surpasses other competitors?Market AnalysisCompany AnalysisHyundai card took over Dynasty card in 2001 and entered into the credit ca
44페이지 | 2,800원 | 2010.12.21
the LG Supermarket business; first store openedBegins the convenience store business; first store opened(LG25 kyung hee branch)The company name changed to LG martBegins the super center business;first store opened (LG Mart Koyang branch)Merger of LG Mart Co., Ltd, LG Department Store Co., Ltd. and LG Super Center Co., Ltd.Renamed as GS Retail form LG Mart. (GS25, GS Supermarket, GS Ma
21페이지 | 2,000원 | 2008.08.22