레포트 (3,510)
dhc,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Korea가 본사인 DHC Japan과 다르게 인터넷을 통한 온라인 쇼핑몰을 기반으로 우리나라에서 성공을 거둔 것에 주목하여 DHC를 선정하게 됐다. 화장품 업계 인터넷 판매율 1위 2002년 국내진출, 국내 최초 통신판매 화장품 화장품 통신판매 4년 연속 1위 화장품에 대한 관심증대 외모 지상주의,
23페이지 | 2,500원 | 2014.01.20
Japan ↓0→0↑84Kenya ↓36→133↑197Korea, Dem. People’s Republic of ↓3→0↑0Korea, Republic of ↓0→0↑9Kosovo ↓234→21↑3Madagascar ↓36→46↑16Nepal ↓44→13↑103Netherlands ↓0→0↑28Occupied Palestinian Territory ↓4→103↑3Sierra Leone↓60→7↑199Sweden ↓0→1↑38United Arab Emi
17페이지 | 1,400원 | 2009.05.14
[마케팅] 티파니(Tiffany & Co) 마케팅전략(영문)
Japan, three in China and one each in Mexico, Korea, Austria and Canada. Three existing locations were closed; two in Japan and one in Korea.- The Company introduced a wide range of new products, highlighted by the launch of jewelry designed by Frank Gehry, the world renowned architect. MARKET SITUATION- Luxury Consumers : continueto spend whether there are wars or diseases or whatever. Tax c
24페이지 | 1,800원 | 2010.01.11
Japan, Vietnam, Taiwan, and so on, we came to a conclusion that China is the most attractive market with huge potential due to its increasing middle class population, the influence of the Korean wave and the increasing awareness of the people on well-being and diet. Yet, its large market size and investment seems too risky for our company to enter. So, we have chosen Hong Kong as a test market to
14페이지 | 1,800원 | 2008.08.22
부산 아이파크의 흥행부진의 원인, 해결방안 -호텔링 이론 접근 방법
Korea(한국)Japan(일본)Germany(독일)2000 511,659 4,667,448 1,900,220 2001 481,894 4,095,483 1,890,954 2002 546,935 3,918,334 2,017,013 2003 608,146 4,229,098 2,442,118 2004 680,492 4,605,939 2,745,587 2005 791,429 4,552,191 2,791,374 2006 888,023 4,375,994 2,913,162 2007 956,788 4,379,624 3,317,377 (명)국가연도 Republic of Korea(한
15페이지 | 1,400원 | 2009.11.26
KoreaJapanHong KongIndonesiaPhilippinesAustraliaStore Locator 1. IntroductionWhy Krispy Kreme was introduced in Korea earlier than in JapanCorporation ‘Lotte’ made a project team and tried to contact the headquarter in the U.S. since 2001MAKE or BUYConcluded that ‘Krispy Kreme’ has the biggest potentialOpened the 1st store in Shin-chon in November 2004Opened the 2nd store
32페이지 | 2,700원 | 2009.02.03
회사 이름 입력International Business Strategy Case StudySM Entertainment1. Introduction2. Brief Explanation of Entertainment Industry1) World Entertainment Industry2) Korean Entertainment Industry3. Introduction of SM Entertainment4. The Success Case in Japan1) SM entering Japanese market2) Case of BOA3) Case of Girl’s Generation(GG) 5. Evaluation of Japanese Case1) Localiz
15페이지 | 1,400원 | 2011.08.05
[마케팅] 유니클로 성공요인 분석 및 20대 타겟 마케팅 전략(영문)
Korea)44About UNIQLO4Since 1963, in JapanNo.1 SPA brand in Korea with profitInexpensive, but high quality20s loves UNIQLO55About UNIQLO5UNIQLO DNASimple & Basic styleUT(T-shirt)UJ(Jeans)Heat-techVarious products with many colors6Cheap, Simple Casual apparel market targeted twenties and thirtiesSize of apparel market is steadily increasing.Percentage of market share is rapidl
31페이지 | 2,400원 | 2011.09.06
JapanArabMediterraneanLatinKorea&Low ContextU.S.A.UKAustraliaGermanyCanadaGeert HofstedeIndividualism / CollectivismPower DistanceUncertainty AvoidanceMasculinity / FemininityIndividualism / CollectivismPower DistanceUncertainty AvoidanceMasculinity / FemininityPowerDistanceUncertaintyAvoidanceIndividualismMasculinityJapan54924695Netherlands38538024Panama958
45페이지 | 3,000원 | 2012.06.26
Korean market. According to the Korea Food Research Institute(한국식품연구원), it has a 2.2% market share in the rice processed food category, and a 0.92% market share in the frozen rice category. There seemed little promise in this kinds of products.However, we went on and decided to dig into the Japanese frozen rice industry. Japan has a much bigger, sophisticated market than Korea, so
18페이지 | 1,400원 | 2011.09.08