레포트 (1,494)
factors for members’ consideration were the sharply worsening conditions in international financial markets during September and the consequential deterioration in the global economic outlook. Prices in global asset markets had fallen sharply and growth in credit in the major economies had slowed to unusually low rates. These developments meant that households and businesses in many countries w
36페이지 | 2,800원 | 2010.06.10
marketing as well as focusing on changes in companies’ risk management system. Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted po
21페이지 | 1,900원 | 2013.02.27
[마케팅 관리] 맥주 브랜드 맥스(max) 마케팅 전략(영문)
MARKETING PLAN1.0 Executive SummaryHite Brewery Company Limited (pronounced /haɪt/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 19
14페이지 | 1,400원 | 2011.09.30
[마케팅] 파파이스(Popeyes) 마케팅 전략(영문)
market. So considering these external and internal situation of fast food industry. the clean campaign is necessary. To do this, POPEYES should use olive oils when they fry chickens. For chicken consumers, the most concerning factors are the quality and cleanness of the oil for fry. Not only make this change inside the company, it is important to convey this current changes to the customers. So
12페이지 | 1,400원 | 2010.10.28
marketing activities while KSDs strategies are also becoming ambiguous in positioning. Therefore, KSDs market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategie
17페이지 | 1,500원 | 2012.03.28
[인터넷마케팅] 인터넷마케팅과 오프라인 마케팅과의 차이점{영문}
market during day time. The online marketing can go on 24×7, round the year. This can never be thought of and quite impossible in offline marketing.Expenses: Usually a company cannot conduct all the exercises of marketing in house. Some of the services that it needs are outsourced to companies and professionals who are expert at it. When we take into consideration this factor online marketing i
4페이지 | 800원 | 2010.09.08
[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)
markets.Part 2 Foreign Market : ITALYItaly AnalysisSelection Factors-Italy is the 18th largest trading partner and the 5th largest one among EU countries. Given the scale of bilateral economic, room for future growth in the trade volume is greater.-Italy, a peninsular state of the Mediterranean, can be used as a base for entering the Mediterranean market.-Italy is fourth-largest market for
11페이지 | 1,400원 | 2010.09.08
[마케팅전략] Heineken 하이네켄 분석 및 새로운 마케팅전략 제안(영문)
factors such as environment analysis, SWOT analysis and Competitors analysis. Based on this analysis, we established a new marketing strategy, focusing on the 4Ps. The examples are a Heieneken party using SNS, a new product Heineken Pink for women to expand the existing target. Finally, we will check our marketing strategies again through the implement plan and evaluation and control.Ⅱ Company
15페이지 | 1,400원 | 2011.08.18
Market AnalysisRecommendation Competitor Analysis & EvaluationSUMMARYThe credit cards gave us buy without cash. The modern period, we may not imagine living without the cards. We can call it is anessential for the moderns. Why the people need it, lets find it out the reason. According to the source, we might understand the uses of the credit cards are outside factor and inside factor. Wh
75페이지 | 3,900원 | 2007.12.20
market.CESCO successfully lead pest control market from the introduction stage to growth stage, and still remain front runner in mature stage market of today.We are going to analyze elements of CESCOs marketing strategies to find out what made SECO successful. 3. Environment AnalysisWell-being & Professionalism & SafetyWhat kind of trends and environmental factors affects CESCO to be success
11페이지 | 1,400원 | 2009.07.23