레포트 (259)
나뚜르 분석(베스킨라빈스, 하겐다즈, 나뚜르팝, 레드망고, 콜드스톤 포함)
Baskin RobbinsPricePlaceConceptCampaignProvides diverse choicesMore than 900 typesGiving meaningful stories tovarious kinds of ice creamETCHas a local manufacturer in order to secure high qualitiesMajor itemsPriceSingle regular con2800Double junior con 3800Pint7200Quarter13500Price TableLower than Hagendaz, Higher than NatuurDistributed in 50 States,worldwideCurrently 1
28페이지 | 2,000원 | 2013.06.15
스타벅스,스타벅스마케팅,스타벅스전략,스타벅스분석,스타벅스마케팅전략,스타벅스영문마케팅,스타벅스영어마케팅,영문마케팅,영어마케팅,스타벅스서비스마케팅
baskinrobbins.co.kr/http://www.angelinus.co.kr/BooksService Marketing – McGraw-Hill(Fifth Edition)Principles of Marketing – McGraw-Hill (13th Edition)5891011Baskin Robbins delivers their ice-cream to customers by using Internet ordering system. Customers easily enjoy the Baskin Robbins in their home.19Price 기름값, 인건비, 차 -> 처음에는 적자일수 있지만, 나중
36페이지 | 2,000원 | 2013.05.20
Baskin-Robbins USA Co.Ice cream, frozen yogurt, frozen beverages 35Cold Stone CreameryIce cream, Italian sorbet 36Snap Fitness Inc.24-hour fitness center 36Bonus Building CareCommercial cleaning 36Super 8Hotels 37The UPS Store/Mail Boxes Etc.Postal, business & communications services 37The MaidsResidential cleaning 37Jiffy Lube Intl. Inc.Fast oil change 38System4Commerci
10페이지 | 1,200원 | 2013.03.29
Fine A+Baskin Robbins 311Contents201. 기업소개02. 아이스크림시장분석아이스크림 산업의 특성전체 아이스크림 시장 규모와 추이SWOT 분석03. 아이스크림제품분석기업 인지도현재 마케팅 상황STP전략 마케팅 믹스(4P)04. 마케팅 전략 수정 방안ServiceInteriorWell-beingOnly ice-cream기업소개3최초 상기도배
22페이지 | 1,500원 | 2013.03.06
baskinrobbins.co.kr/http://www.angelinus.co.kr/BooksService Marketing – McGraw-Hill(Fifth Edition)Principles of Marketing – McGraw-Hill (13th Edition)5891011Baskin Robbins delivers their ice-cream to customers by using Internet ordering system. Customers easily enjoy the Baskin Robbins in their home.19Price 기름값, 인건비, 차 -> 처음에는 적자일수 있지만, 나중
36페이지 | 2,500원 | 2013.03.06
Fine A+baskin robbins 31MARKETINGContentsⅠ. 기업소개와 선정이유1. 기업소개1) 독보적인 프리미엄 아이스크림 체인 NO.1 브랜드: 배스킨라빈스2) 배스킨라빈스 = 마케팅312. 선정이유 Ⅱ. 마케팅 환경검토 - 시장분석1. 아이스크림 산업의 특성2. 전체 아이스크림 시장 규모와 추이3. SWOT 분석1) Strength2) We
13페이지 | 1,700원 | 2013.02.27
Executive Summary Environmental Analysis of the premium ice cream marketEconomic EnvironmentSociocultural environmentThe technological environmentThe Demographic environment2. SWOT Analysis of the Cold Stone3.Competitor Analysis (4P)Baskin RobbinsHageen DazsNatuurRed MangoCledorIce BerryCanmore4. STP Analysis of the Cold StoneSegmentationTargetingPositioning5. Cold Stones New
16페이지 | 1,700원 | 2013.02.20
COLDSTONE-creation of ice cream ContentsMarketing Team 1 Project IntroductionMarket and Customer AnalysisSWOT AnalysisCompetitor AnalysisSegmentation, Targeting, Positioning4P StrategyNew Marketing Strategy-4p ContentsProject Introduction1. Project backgroundIce cream market reaches about $ 2 trillionOf these, 40% is premium ice creamBaskin-Robbins monopolize domestic pre
82페이지 | 6,500원 | 2013.02.20
Baskin Robbins 31 if coffee is considered desert. Also the trend of recent In this point of view, room café and multi room are the substitute products. 3. Bargaining power of suppliersRecently, with the coffee demand of Brazil and Asian rising, the world coffee market looks like rearranged. The price of brewed coffee beans is the highest in 14 years and the prevailing forecast is that the pri
17페이지 | 1,700원 | 2012.12.06
baskinrobbins.co.kr/main/brmain.jsp http://kin.naver.com/open100/detail.nhn?d1id=4&dirId=40401&docId=82765&qb=67Kg7Iqk7YKo652867mI7IqkIOqwgOqyqeuzgO2ZlA&enc=utf8§ion=kin&rank=2&searchsort=0&spq=0&pid=gINQgU5Y7vCsstzh6Tsssc388084&sid=T6cdVi4Dp08AAEU9F2I1985년 샤니와 미국 Baskin-robbins사의 합작투자로 고급 아이스크림 시장개척, 1986년 8월 명동에 베스킨
25페이지 | 2,500원 | 2012.11.12