레포트 (7,479)
[마케팅] CokeCola(코카콜라)의 마케팅 전략(영문)
advertising and marketing campaign.Pepsi Challenge is one of good sample of successful marketing campaign. Two companies launched a lot of campains, advertising and promotions For example skirt bottle, lifestyle, soldier discount of Coke and twice as much, Pepsi Challenge, smart spot of Pepsi.According to Exhibit4 below, actually 43% of the sales of concentrate producers are spe
9페이지 | 900원 | 2010.06.14
[경영학] 검색엔진 시장속 구글 Google 경영전략(영문)
Advertising Search Utilities Search Engine Blogs Search Engine Books Search Engine Discussion Forums Search Engine Optimization Firms Search Engine Optimization Tools Search Trends4. Describe Google’s business model. What are the company’s revenue-cost-profit relationships? What strategies has Google relied upon to build competitive advantage in the industry?4.1 Business ModelAdWord
19페이지 | 1,800원 | 2010.12.07
advertisement05 : log - in06 : news cast07 : news08 : today’s news09 : open cast10 : open cast home11 : advertisement 12 : naver cast13 : naver cast home14 : shopping mall15 : support & vote16 : etc.21345697814101213151611101 : search02 : categories03 : advertisement04 : news05 : log - in06 : real time search word07 : cover story08 : advertisement09 : shopp
18페이지 | 1,500원 | 2010.09.12
advertising of Cool.Development and Assessment of AlternativesTo improve the effects of advertising, we analyzed advertising into two partsOne part is about a model appearing in ads, other part is about contents of ads RecommendationWe concluded that we have to change female model to male model to maximize awareness of female customers.Due to characteristics of Soju, image marketing is impo
15페이지 | 1,400원 | 2010.08.20
advertisement “Recover the nature with the taste of 청정원(맛으로 자연을 찾아드립니다)”. As the result 청정원 has successfully associated 고두심 with the brand image of 청정원. This advertisement also received all types of awards, including National Marketing grand prize in 1998. This, in effect, helped 청정원 to eliminate the negative attitude associated with 미
23페이지 | 2,100원 | 2010.08.20
advertising campaign. The cost arisen by hiring Sophie Marceau is not connected with unit production and it can be traceable to watches and jewelry business segment. - Costs of training skillful timepiece craftsmenCertain part of high end watch should be hand assembled since it requires precise and sophisticated skills. Thus, training employees for years perfecting their talents is very crucial
11페이지 | 1,400원 | 2010.07.13
광고 방법 정리-TV, 온라인, 신문, 옥외 광고(영문)
Humor Fear&ContentsHumor baseFear appeal baseTV advertisement-TV ad is-Example: HeinekenOnline advertisement-Online ad is-Example: Japp Chocolate Paper advertisement-Paper ad is-Example: MarlboroOutdoor advertisement-Outdoor ad is-Example: Show and Tell effectImage and sound effect Broad coverageTV advertisementTV ad is☝하나은행 TV ad- 유준상편 中TV ad
14페이지 | 1,500원 | 2013.11.27
Chapter11 MediaContentsAdvertisement?Consumer beware : advertising techniquesPurpose of advertisement1) The familiarity factor2) Positive association(1) Symbols(2) Celebrity endorsements3) Be a better person!4) But advertising doesn’t affect me4. Conclusion1. Advertisement?We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement
17페이지 | 1,500원 | 2012.08.24
[광고홍보연구방법]Research Procedures(영문)
Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보Magazines and periodicalsAdvertising Age, and PR Week etc.Research summariesThe InternetEveryday situations*Determining Topic RelevanceIs the topic too broad?Is the topic sufficiently narrow and fo
17페이지 | 1,700원 | 2010.08.20
[광고홍보연구방법]ADV & PR Research Methods(영문)
Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보Magazines and periodicalsAdvertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)Research summariesThe InternetEveryday situations*Determining Topic RelevanceIs the topic too broad?Is
63페이지 | 3,400원 | 2010.08.20