레포트 (87)
nutrition information on menus and menu boards, consumers who can understand the information they get from the food will realize that the good food to be better than their thought. The willingness to pay(WTP) of the good-food will become higher, and it makes the price to be higher. There comes the problem. High-income class can consume the good-food, whether the price becomes higher or not. Becau
9페이지 | 1,100원 | 2011.09.06
[프랜차이즈 경영론] 스무디킹(Smootie King) 마케팅 분석
MENU한국 소비자 취향을 고려한 현지화 메뉴녹차 속 성분 카테킨의 기능을 살림홍삼 바이탈리티는 봄철을 겨냥한 메뉴한국 스무디킹만의 독자적인 메뉴SEASON MENU리얼 라떼 시리즈핫 스무디’ 8종SMOOTHIE KING/건강하고 다양한 메뉴SMOOTHIE KING/마케팅 전략건강한 이미지의 스타 마케팅테이크아웃
49페이지 | 3,000원 | 2013.03.06
스타벅스의 주스 전문점 `에볼루션 프레시(Evolution Fresh)` 마케팅전략(영문)
nutrition by the only juice.> provide both healthy food for customer.Problem 2) Difficult to find healthy food restaurant to eat lightly.> develop the menu of light food and promote selling takeout#2 STP - PositioningRational 2030 WomenEvolutionFresh(existing well-being food culture)‘evolution’ of existing well-being food cultureEvolution Fresh will give ‘new well-being space’
39페이지 | 2,500원 | 2013.03.06
nutritious factor, various eating habithigh nutritious factor, fixed eating habbithigh nutritious factor, fixed eating habbit• T : 20~30sreason : this age range doesnt eat lunch at home have high chance of purchasing.• P : great price and quality of food compared with other fast food.4) 4P• Product : Since most of Americans enjoy greasy foods and meat, increase the quantity of menu
17페이지 | 1,700원 | 2013.02.20