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Recall을 위한 소비자 언어‘다시다’와 비교Creative StrategyMedia Strategy경쟁사와 & 수입 올리브오일등의 점점 치열해 지는 싸움근본적으로 백설식용유가 해결하지 못하는 무엇? 현상황의 문제점Communication상의 Bottle neck (병목현상)이 존재Bottle neck 해결을 위해 발견한 몇가지 사항첫째, 제품 Package 상
33페이지 | 3,000원 | 2011.04.26
recalled the brand Bacchus. Bacchus is one of the fatigue recovery drink products produced by Dong-A Pharmaceutical. Bacchus appeals the public with the creative advertisement. The advertisement of Bacchus is very familiar. It isnt give salience to the product excessively in the ad. People can sympathize the contents of advertisement, because there arent any famous actors, our neighbor expres
8페이지 | 1,200원 | 2010.04.16
creative 705 amuse686 craft 706 popularity687 portrait 707 entertain688 authentic 708 perform689 proportion 709 compose690 precious 710 impressive691 differ 711 flash692 paly a role (in) 712 harmonize693 distinguish 713 encounter694 elaborate 714 socialize695 contrast 715 imaginative696 external 716 be associate with697 architect 717 classical698 internal 718 entrance699 institute 7
30페이지 | 1,000원 | 2024.04.19
creative mind-set. Journal of Consumer Research 38, no. 4: 681-96.Zaltman, G., and R.H. Coulter. 1995. Seeing the voice of the customer: Metaphor-based adver-tising research. Journal of Advertising Research 35, no. 4: 35-51.INTERNATIONAL JOuRNAL OF ADVERTISING 21Appendix AAd stimuli used in experiment 1(a) Promotion, literal (b) Prevention, literal(c) Promotion, metaphoric (d) Prevention,
23페이지 | 2,000원 | 2023.02.12