레포트 (7)
CLEDOR) 출시!‘저온해동공법’으로 만들어져 원료의 신선함이 살아있으며 분유가 아닌 원유와 생크림을 이용해 신선하고 풍부한 맛이 특징컵 제품으로 8가지, 콘 제품으로 3가지, 콘 제품으로 5가지, 아이스제과 제품으로 2가지, 치어팩 제품으로 1가지, 총 19개의 제품으로 구성.3. 제품 소개01.아이스
32페이지 | 2,100원 | 2011.09.23
Cold Stone 콜드스톤 마케팅사례분석및 콜드스톤 문제점분석과 해결방안및새로운 마케팅전략제안(영어레포트)
Cledor (Binggrae): The most important feature of Cledor is that they use fresh cream and milk to improve the freshness and they also use “low temperature thawing method” to animate the texture of the original ingredient. Palazzo (Haitai Confectionery)Palazzo has launched the product which has fresh taste of natural fruit, cherries and blueberries. Also, this product lowers the calories by
17페이지 | 5,000원 | 2016.01.18
Cledor Zone”- Affiliate Marketing- give Ice-cream in cledor zoneKISS-time Cheerleader eventGiveaway event ②IntroductionSWOT STP 4P Conclusion ConclusionsummaryGood point & Bad pointAnalysissupplement point & lessonProposalsuggest marketing programSWOT analysis STP strategy 4P analysis ConclusionProposalIntroductionConclusionProposalConclusion1. Old big fan is decre
21페이지 | 1,900원 | 2013.11.18
Executive Summary Environmental Analysis of the premium ice cream marketEconomic EnvironmentSociocultural environmentThe technological environmentThe Demographic environment2. SWOT Analysis of the Cold Stone3.Competitor Analysis (4P)Baskin RobbinsHageen DazsNatuurRed MangoCledorIce BerryCanmore4. STP Analysis of the Cold StoneSegmentationTargetingPositioning5. Cold Stones New
16페이지 | 1,700원 | 2013.02.20
Cledor has low price of products compared with other premium ice cream. And They create an image of their own products by using colors, shape etc. we can buy this ice cream in the nearest stores like a convenience store, mart, Touslesjours, and shopping mall. Also their sample marketing is mainly marketing strategy of cledor.36Red mango is yogurt ice-cream brand captured the customers as their
82페이지 | 6,500원 | 2013.02.20
CLEDOR)는 프리미엄 아이스크림으로 황금열쇠라는 프랑스어다른 프리미엄 아이스크림과 차별화한 공정 강조분유가 아닌 생우유와 생크림을 사용해 신선함을 높이고 저온 해동 공법으로 원료 본연의 질감을 살림2. 샵이 아닌 일반 유통채널 판매 로 고객들과 소통 2030 젊은층을 타겟으로 삼아 일반 할
34페이지 | 2,500원 | 2012.09.20
[경영전략] 베스킨라빈스(배스킨라빈스) 마케팅전략(영문)
CledorCold stone creameryFor the ice creamWe can see that there are three companies compete to each other in the premium ice-cream market. That is H.D, BR which are from foreign country and Natuur which is made in Korea. We can establish the marketing strategy for to be in competitive advantage level by checking about the competitions in the same ground and their positioning strategies. the
8페이지 | 1,200원 | 2008.10.16