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Chapter 7Persuasive MessagesTeam5Translate ‘티없이 아름다운’ into English.Beau-fulYou know? then put your right hand up and cry out ‘chupa-chups’Quiz,MessagePurpose of the messagechange reader’s attitudeactsas I plannedPersuasive messageRequest favors and action persuasively.Write persuasive messages within organizations.Make claims and request adjustments succes
43페이지 | 1,800원 | 2016.02.04
MAPping the Frontiers Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion
MAPping the FrontiersTheoretical Advances in Consumer Research on Memory, Affect, and PersuasionL/O/G/OContentsGeneral discussion Methodological Innovations to Advance theoryImplicit ProcessesMotivation and CognitionIntroduction*IntroductionInformation processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer b
24페이지 | 1,000원 | 2016.04.16
Full Terms & Conditions of access and use can be found athttps://www.tandfonline.com/action/journalInformation?journalCode=rina20International Journal of AdvertisingThe Review of Marketing CommunicationsISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20When verbal metaphors become more persuasive:the interplay between goal orientation of adclaims and metaphorH
23페이지 | 2,000원 | 2023.02.12
태도와 신념(Attitudes and Persuasion)
태도와 신념(Attitudes and Persuasion)7C H A P T E RChapter ObjectivesIt is important for consumer researchers to understand the nature and power of attitudes.Attitudes are more complex than they first appear.We form attitudes in several ways.A need to maintain consistency among all of our attitudinal components often motivates us to alter one or more of them.We use attitude models
22페이지 | 2,500원 | 2018.06.25
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