레포트 (117)
[마케팅] 라면 시장의 마케팅 전략 분석-팔도, 삼양, 오뚜기, 농심 사례(영문)
FOOD MARKETINGContentsIntroduction - 1) The outline of noodle market2) Existing white noodle brand - Sarigomtang-men 3) The growth of white noodle marketMain subject - The marketing strategy depending on the manufacturers1) Paldo - Kokomen2) Samyang - Nagasaki jjamppong3) Ottogi - Gisu-men4) Nongshim - Hooroorook KalguksuConclusion - Summary and suggestionIntroduction1) The outline of
19페이지 | 1,900원 | 2012.11.12
[마케팅] 신라면 블랙 STP, 4P 마케팅 분석(영문)
SHIN RAMEN BLACKPrinciple Of MarketingMarket AnalysisSTP4PMIXWhy SHIN RAMEN BLACK Failed- STP- 4PMIX CONTENTSChapter1.Matket AnalysisMarket AnalysisMarket AnalysisMarket share of Nongshim Ramen is 68%Market AnalysisIn 2011. 7Nongshim was monopolizing the marketIn 2011. 10Nongshim still has NO.1 market shareBUT,Other companies’ products are at rapid growthSWOTMarket
46페이지 | 3,000원 | 2012.05.29
market on a full scale. Coordinating planning and marketing, the company achieved success that they sold 8 million ramens during the month of August. They broke the bias that Ramen soup is red and completely succeeded in differentiation. It was exceptional case in that the average sales of the Nongshim ranked top 1 in ramen market are 2.2 million a day and in that the August in which the paldo be
26페이지 | 2,500원 | 2013.07.25
라면시장,마케팅전략,라면마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
market of well-being type noodles like dry noodle, cold-noodle, and rice noodle instead of original ramen. For example, there are Nongshim’s Doong-ji-nang-myun and Hoo-roo-rook noodle. These products succeeded in creating new demand from consumers. Since 2009, government has been trying to make people consume lots of rice. Thanks to this, many companies are launching noodles made of rice. Also,
12페이지 | 2,500원 | 2014.01.20
market trend in Chinese food industryNongshims role in Chinese food industryAbstract: Level of analysis: Nongshim Foods in ChinaGeneral Information on NongshimA. Nongshim the CompanyNongshim Foods is a food manufacturer specializing in instant noodle and snacks in Korea, established in 1963. It also produces and sells beverage, bottled water, instant rice, microwavable or ready to-boil food
22페이지 | 2,100원 | 2007.07.03
[마케팅] 신라면 블랙 리 런칭(Re-Launching) 전략
Nongshim’s customerCompany: Ramyun industry Big 3 company launched new product Customer: Customer needs can be classified WISE SWOT AnalysisS—T—P Analysis Segment: Ramyun customer can be divided into Premium and Basic customersTarget: Nongshim should enter the premium market Positioning: Nongshim takes the position by launching Shin ramyun Black as rich nutrition ramyunProblems and
13페이지 | 1,700원 | 2012.03.21
A study on the nutrition elements of cerealI. IntroductionIn 1983, Nongshim-Kellogg launched the first cereal in Korea. A year later, Dongsuh-food corporation also released a cereal for breakfast. Since then, cereal market in Korea grew up every year. The number of product lines of cereal being sold in current Korean market is over 30. So people can now choose a product according to their own p
10페이지 | 2,000원 | 2018.05.17
Taste NONGSHIM Feel the HappinessIntroductionProductFail marketing example Improvement ReferenceQ&AINDEXIntroduction > CIIntroduction > CIProduct> 1960Product> 1970Product> 1980Product> 1980Product> 1990Product> 2000Fail marketing example Fail marketing example Fail marketing example 1600원이라는 가격 “라면계의 패리스 힐튼” 검은색 그리고 설렁탕
27페이지 | 1,000원 | 2016.01.05
markets, adding to its popularity. The popularity encouraged many food companies to release various types of white broth ramen such as Nagasaki jjambbong of Samyang, chicken broth ramyeon of Ottogi, Hururuk Kalguksu of Nongshim, etc. ■ Topic: Declining consumption of kokomenPaldo’s kokomen, which uses chicken broth, started the tendency for white broth last year in the Korean instant noodl
21페이지 | 1,900원 | 2014.07.08
nongshim.co.kr)신라면 홈페이지 (http://www.shinramyun.com)네이버, 다음 뉴스농심 설명회 프리젠테이션 자료, 국경 프리젠테이션 자료 중국 식품산업의 현황과 전망- 성대현대 중국 연구회 논문,김원태 교수무역일보/칭다오한국무역관재미있는 경영이야기 / 조동성 / 유나이티드컨설팅그룹1996상하이리포
27페이지 | 800원 | 2019.05.13