레포트 (177)
[경영학] IKEA SCM과 한국시장 진출 전략(영문)
IKEATeam 1contents2. IKEA’s structure 3. Features4. Benefits5. Conclusion1. History SCM of IKEAAbout IKEA1. About IKEA 1. About IKEA International home products company that designs and sells ready-to-assemble furnituresuch as beds and desks, appliances and home accessoriesThe company is the worlds largest furniture retailer1. About IKEA - HistoryA Swedish furniture company
30페이지 | 1,900원 | 2012.04.09
Executive summary1. IKEA2. Industry analysis3. Customer analysis4. Segmentation5. Marketing strategy analysis6. RecommendationIKEAExecutive summary현재 IKEA는 “To create a better everyday life for the many people” 이라는 Vision을 가지고, 기존 가구 업체보다 절반이상 저렴한 가격과 간결하면서도 세련된 디자인으로 다양한 층의 고객들에게
88페이지 | 3,000원 | 2013.07.25
[경영학] IKEA SCM과 한국시장 진출 전략(영문)
ContentsAbout IKEA(history)SCM Of IKEAIKEA’s structure, global supply chain planning conceptFeaturesBenefitsCase study : The Alve Office Furniture RangeConclusionAbout IKEAThe core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.” IKEA is a privately held, international home
10페이지 | 1,200원 | 2012.04.09
IKEA Homepage has about 12,000 products, which is the closest representation of the entire IKEA range. There were over 470 million visitors to the IKEA websites in the year.IKEA StoresThe first IKEA store was opened in Almhult, Sweden in 1958. The first IKEA store has 6,700 square meters of home furnishings. At the time, it is the largest furniture display in Scandinavia. IKEA’s international
13페이지 | 1,400원 | 2010.11.24
IKEA2.1 What is IKEA?2.2 SCM in IKEA2.3 CRM in IKEACase studyConclusionPart 2.2.1 What is IKEA?A Swedish furniture company founded in 1943 by Ingvar KampradEntered into US market in 1985, Philadelphia300 shops in the WorldBrand Value : 6.5 billion Euro (2008)410 million people purchase IKEA“to offer a wide range of home furnishings with good design and function at prices that as
26페이지 | 1,900원 | 2012.04.09
IKEAFounded by Ingvar Kamprad in Sweden in the 1950s, over the last 50 years IKEA has grown to become one of the world most recognized and respected brands. By the end of 2004 they had 202 stores with 90,000 workers in more than 30 countries and annual sales of € 13.570 million. The company is driven by a clear purpose which is “to create a better everyday life for the many people” and the
13페이지 | 1,400원 | 2010.08.31
[생산운영관리] IKEA(이케아)의 생산운영 사례 분석(영문)
IKEA has 301 stores in 37 countries. And IKEA has many partners. From a social perspective IKEA Social Initiative has partnerships with UNICEF and Save the Children. From an environmental perspective the IKEA Group has a partnership with WWF.2. Vision & Business IdeaIKEA company’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offer
12페이지 | 1,400원 | 2010.10.20
1. Brief Information of IKEAIKEA is one of the leading home furnishing companies in the world. With its vision to ”create a better everyday life for the many people”, the company has reached annual sales of close to €20 billion (FY 2007) and has close to 120,000 employees. IKEA has more than 522 million visitors per year in its stores all over the world. In addition to the visitors in the
3페이지 | 800원 | 2012.03.13
OperationsManagement“To create a better everyday life for the many people”IKEA Operations Management: IKEAThe Supply Chain View1. About IKEA2. Corporate Strategy3. Market Analysis4. Competitive Priorities5. ConclusionContentsContentsMain subject of the presentationConcentrating on Supply Chain ViewCorporate StrategyEnvironment scanningCore competenciesCore processesGlobal s
38페이지 | 2,800원 | 2010.08.31
SWEET SPOThaving not to use a lot of strength and going to the direction as wishes while going fast and far is the optimum spotWhat is the Ikea’s SWEET SPOT?Ikea’s global strategy2014 1st semesterIkea’s global starategyIndexHistoryIKEAPESTELSWOTDIAMOND010203040506CONCLUSIONHistory01 Historybrief historyHistory IKEA PESTEL SWOT Porter’s diamond conclusionINGVAR KAMP
41페이지 | 3,500원 | 2019.01.07