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The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
The Moderating Effect of Product Knowledgeon the Learning and Organization of ProductInformationBy: ELIZABETH COWLEYANDREW A. MITCHELLContents: Introduction.Theory.Knowledge level differences.Method.Results.Discussion.1- Introduction:The objective of this research is to examine how differences in product category knowledge affect the organization of new brand information in consumers
30페이지 | 1,000원 | 2016.04.16
[환경마케팅] Effects on New Product Performance and Market Share(영문)
EFFECTS ON NEW PRODUCTPERFORMANCE AND MARKET SHAREEnvironmental Marketing StrategyAnd Firm Performance :Effects on New productPerformance and Market ShareEnvironmental Marketing StrategyINDEX1 Introduction 2 Conceptual model and hypotheses3 Method4 Result5 Conclusion and DiscussionIntroductionKey WordsDefinition of “Environment”Influence of enviropreneurial marketingIntroduc
45페이지 | 3,000원 | 2010.12.21
[환경마케팅] Effects on New Product Performance and Market Share(영문)
ReportEnvironmental Marketing Strategyand Firm Performance:Effects on New ProductPerformance and Market ShareEffects on New Product performance and Market Share -This research is linked environmental marketing strategies and operationalizes the enviropreneurial marketing construct and examines its relationship with firm performance and market share. Hart(1995) argued that historical definit
10페이지 | 1,400원 | 2010.12.21
Operations strategy for the effective delivery of integrated industrial product-service offerings
Operations strategy for the effective delivery of integrated industrial product-service offerings0. ContentsIntroductionLiterature reviewResearch designAn operations strategy frameworkFindings from the case studiesDiscussionConclusion1. IntroductionThe change of the business environment of the manufacturing industryWell-designed productsSERVICEIntegrated product/service offeringsU
40페이지 | 2,500원 | 2013.08.23
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