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conceptual complexity in advertising. Journal of Advertising 43, no. 4: 333-43.Nedungadi, P. 1990. Recall and consumer consideration sets: Infuencing choice without alter-ing Brand evaluations. Journal of Consumer Research 17, no. 3: 263-76.Pham, M.T., and T. Avnet. 2004. Ideals and oughts and the reliance on afect versus substancein persuasion. Journal of Consumer Research 30, no. 4: 503-18.
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conceptual model ofcorporate performance. Academy of Management Review,4(4), 490—510.Carroll, A. B. (1994). Social issues in management research:Experts’ views, analysis and commentary. Business & Society,33(1), 5—29.Carroll, A. B. (1999). Corporate social responsibility: Evolutionof a definitional construct. Business & Society, 38(3),268—295.Chappell, T. (1993). The soul of a b
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Lecture Note_AI Based Strategic Management_Prof Dong Sung, Cho
routes6. Self-trust in success7. Heightened base camp(Kathmandu: 1,376M → South Base Camp: 5,364M)Theory of Cognitive Process89Flow of knowledge accumulationProgram that turns process ofknowledge accumulation to creativityFact outsidecomprehensionUnsolvedproblemCognitionKnowledgeaboutnew factKnowledgeaboutexisting fact체험화AnalysisandsynthesisofknowledgeCreativity
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디즈니랜드의 세계시장 진출이 문화 소비자에게 주는 함이 고찰
conceptually and physically—of a familiar Disney story“what we are doing is an entertainment experienceDisney has made many people’s lives happier”Why the Eurodisney went wrongThe Walt Disney Companey Executives were determined to adhere to American philosophies, they did not thoroughly investigate all aspects of the European environmentⓐ Environmental and location factorsⓑ La
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