레포트 (725)
[영문 마케팅 사례 Strategic Marketing] Strategic Marketing in 참이슬(참이슬 마케팅 사례 영문)
marketing plan that keep rapid growth competitor in check.2. Explanation about JinRo and 참이슬(1) The birth and presentJinRo is being loved as national alcoholic drink was established by pure national capital in 1924. JinRo is exporting giseng liquor, plum wine to Japan, U.S, Southeast Asia, Europe and developing continually.JinRo extended alcoholic beverages business besides construction
17페이지 | 2,300원 | 2016.12.04
marketing plan that keep rapid growth competitor in check.2. Explanation about JinRo and 참이슬(1) The birth and presentJinRo is being loved as national alcoholic drink was established by pure national capital in 1924. JinRo is exporting giseng liquor, plum wine to Japan, U.S, Southeast Asia, Europe and developing continually.JinRo extended alcoholic beverages business besides construction
18페이지 | 2,000원 | 2016.03.18
markets. Since merged with Jinro in 2005, Hite Jinro have became the best liquor company. Now, Hite Jinro is dealing with various liquors such as Whiskey, Wine, Soju, Brew, and so on. However, As market share of Hite beer gradually decreased in 2008 yearly, finally, Cass beer of OB beated Hite beer in 2011. Also, Not only market share, but also brand value evaluation rate decreased, which showed
19페이지 | 1,900원 | 2014.08.22
Market location1. Apartment congestion area 2. Residing area of high – quality duplex3. Hotel, building for business4. trade area that is making nobility trend5. Service and food service industry distributionTarget marketLow priceproductareaPersonalitypursuitEnjoy SpacePersonality pursuit20~30 around / economical level:second, third “think coffee&wine as form of personality ex
13페이지 | 1,400원 | 2009.06.15
wine company : Mutual sales, ‘Wine in Korea and 막걸리 in Chile’ (Almost 0 tax on 막걸리 in Chile)Expected effectsWe : Easier access to distribution channels and Chilean market with Local firm’s reputationLocal firm : Product diversification in Chile, easier access to Korean market through usWhy Chile?4PsSTPCompetitorsEnvironmentWhy ChileIntroductionKorea-Chile FTA in 2004
26페이지 | 2,100원 | 2011.02.18
market there are strong competitors such as beers, whiskies and wines. For some reasons, Soju has been losing its portion of market. But still, soju is most important beverage in korea. Every soju has its own characteristics. For soju, there are three big features. I’ll call this as ABC which means Alcohol, Bitter taste and Cheap price. Let me show this by a tableTable1AlcoholBitterCheapP
20페이지 | 2,100원 | 2010.06.29
wine or Cheongju. Those products have lower alcohol degree than Cool and are distributed vigorously in market. For women who prefer low degree liquor, if there’s no special reason they drink Soju, will choose lower degree liquor than Cool. 2) Strong competitor: Korea’s biggest liquor company Jinro is not participating in the super-low degree liquor market now. But they can enter the market w
15페이지 | 1,400원 | 2010.08.20
Marketing PlanWhite Sheep (Makgulry)1.0 Executive SummaryN.A.K.A.M.A. is preparing to launch a new Korean style rice wine, alternating beer, the White-Sheep, in a alcohol beverage and sports market. We can compete with beer companies because our product offers great tasty and exotic flavor at relatively cheap price. We are targeting specific segments in the consumer and alcohol market, taking
11페이지 | 1,400원 | 2010.06.30
MARKETING PLAN☆MAX☆Power of BEER~!1.0 Executive SummaryHite Brewery Company Limited (pronounced /haɪt/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was s
12페이지 | 2,000원 | 2014.02.26
marketsPotential consumer population 100million population, geographicalaccess to the marketGold More than 50% of world reserves,Platinum 70%, Diamonds 24%MARKET Natural ResourcesAttractiveness of African marketsDeveloped basic facilitiesa sophisticated financial servicesAfricas GDP 30% complete, largest import and export economySustainable economicGrowth Moderate inflationEcon
16페이지 | 800원 | 2016.02.04
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