레포트 (1,146)
[서비스마케팅] Amy`s Ice Cream 에이미아이스크림 서비스 마케팅(영문)
items about herself.In 2004, when Amy’s had its 20 year anniversary, the company held a carnival open to the public to help benefit the Dell Children’s Medical Center of Central Texas, and also handed out free ice cream to all customers at each Austin store for six and half hours on November 1st. Amy’s also donates gift certificates to any educational, non-profit, or children’s charity,
13페이지 | 1,400원 | 2011.06.08
facebook(페이스북)과의 분석을 통한 cyworld(싸이월드)의 글로벌 전략(영문)
Profit comparison1. Acorn (nut)- Transaction money for items- Various kinds of payment plans - 45.5% of the total profits in 20092. Firm advertising- Banner / Firms’ mini-homepies3. Diverse Product Selling- Customizing1. Facebook credit- Virtual currency 2. Firm advertising- Based on users profiles3. Social shopping with Amazon- Gift suggestions일단 공통적으로 배너광
33페이지 | 2,100원 | 2011.04.06
Table of ContentsIntroductionCarrefour InformationIndustrial BackgroundCase StudyCountry EvaluationRecommendationsQ&ADiscussionIntroductionFrench international hypermarket chainLevallois-Perret, FranceCarrefour = crossroadsSales: 60%: food, 40%: nonfood itemGoalPreferred retailer wherever it operatesOrganic, sustained, profitable growthClient-oriented cultureTransformation
37페이지 | 3,100원 | 2011.03.07
[E-비지니스] 아이 빌리지(iVillage) 마케팅 사례조사(영문)
profitability incident had a negative impact on corporate image.Opportunity21st century buzzword in marketing is women. Mass media are influenced on improvement of the status of women and now women are trying to improve their life style. For example, American women spend 3.7 trillion dollars a year, women control 80% of household expenses. It is even easy to notice the fast-growing power of wom
17페이지 | 1,700원 | 2011.02.07
profit every customer can think about, Benefit can occur when the young people feel satisfied with our gift set or some other light items such as Bakery and Beverage. To some extent, As long as we represent for Organic food, we cant avoid using our slogan Health, Organic, Safe, so basically we need to put an emphasis on the people who seeks for those ingredients (Health, Organic, Safe). By t
7페이지 | 1,100원 | 2010.08.14
[마케팅] Amazon Kindle 아마존 킨들 전략(영문)
profit. See Appendix 1 for the analysis of recent e-book reader industry.Amazon.com proposes the following Our goal is to have every book ever published in any language available to Kindle customers to purchase and begin reading in less than 60 seconds. for Amazon Kindles goal. The 3G wireless Internet connection function of Amazon Kindle and the Kindle Store are key factors they set to ach
31페이지 | 1,400원 | 2010.07.23
itemsMaximizing turnover Each channel member is doing 3Consumers :Visit a Zara’s shop frequentlyGet fashion information Each channel member is doing 4*Highly centralized controlMaximizing turnoverHigh net profit marginLess spend on advertisingWhat are the results of ZARA’s Retailing strategy?StrengthsOpportunit
14페이지 | 1,600원 | 2010.07.23
profit as well as the business itself. An obsolete IT system is also a part of problem and it has been a controversial issue within the company whether or not to perform upgrade. Sustainability The manufacturing model hired by Zara could be unsustainable. It has a lean/pull manufacturing system where products are pre-ordered (no more than 500 units at a time) by the store managers then gets cre
8페이지 | 1,400원 | 2010.06.10
[재무회계] Financial analysis of Amazon.com and ebay(영문)
profit marginA relatively high net profit margin is obviously desirable. This situation corresponds to low expense ratios relative to sales.Net profit marginnet marginAmazon.comebay20061.80%20.80%20073.20%4.50%20083.40%18.90%Asset turnoverAsset turnoverturnover of assetsAmazon.comebay20062.450.44220072.290.44920082.311.113ROAReturn on assts is a measure of profit p
26페이지 | 2,100원 | 2010.03.18
profits possible. For a successful research, our group had an interview with TOMS KOREA on May 15th 2009, prior to the class presentation. The office is located in Shinsa-dong, and the manager was kind enough to us and provided answers for many questions we asked. Why Shoes?Shoes are part of our everyday life. They have gone beyond needs and now they are consumed as fashion items. Many of us
13페이지 | 1,400원 | 2009.08.29