레포트 (2,323)
[마케팅조사론] 세계맥주 전문점 `비어 몬스터` 마케팅 전략 조사(영문)
Marketing Research Final Report Table Of ContentsIntroduction & Problem IdentificationDefining Marketing ObjectivesImplementation Of Preparatory InvestigationFGI, In-Depth InterviewConducting the Survey & InterpretationSuggestionIntroduction & Problem IdentificationBeer Monster The Beer Monster is a beer pub in Chamsari street, Anam, as the main store of it’s own franchise.(There are
28페이지 | 2,700원 | 2012.02.29
BEER’는 라틴어의 ‘마시다’을 ‘비베레(BIBERE)’에서 왔다고도 하고, 게르만족의 언어 ‘중 곡물’을 뜻하는 ‘베오레(BIOR)’가 그 어원이라고도 하는데 현재 ‘베오레’가 정설로 되어 있다. 이 밖에도 프랑스어 ‘비에르(BIERE)’, 이태리어 ‘브레아(BIRRA)’, 독일어 ‘비르(BIER)’는 맥주를 칭하는 고
44페이지 | 2,800원 | 2011.11.28
Case study: Asahi Breweries, Ltd.Contents- 1 -Situational AnalysisMacroscopic situationExternal situationInternal situation1Problem Definition 2Asahi’s Strategy3Key Success Factors41-(1). Macroscopic Situation- 2 -Lager beer : RichnessDraft beer : SharpnessThe Rise of a New Consumer Generation caused change in taste preferences for beer.Draft beer : SharpnessDraft beer La
10페이지 | 1,200원 | 2012.08.16
beer brands and is one of the world’s leading brewers in terms of sales volume and profitability Group 9ABOUT Heineken
25페이지 | 2,100원 | 2011.09.23
[마케팅] 과일맛 맥주 마케팅 전략-Frutta Birra(영문)
New Product Marketing PlanFrutta Birra1. Executive SummaryOur new product is Fruit flavored beer. This is new flavor for beer in Korea. As most people like fruit, theyll love it. It will give huge impact on beer market because many Koreans drink beer. Our targets are 20~30s women who are not used to bitter taste of beer. They will potentially be a large market in beer industry. Nowadays th
11페이지 | 1,400원 | 2011.05.25
Hite Marketing StrategyContent Ⅰ. Hite co. introduction Ⅱ. Domestic drinks industry / Market introduction Ⅲ. Whole introduction of Domestic beer market Ⅳ. Value chainⅤ. SWOT analysis / 4P strategyⅥ. STP strategyⅦ. Michael Porters Five-Forces Model Ⅷ. ConclusionⅠ. Introduction of HITE • 1933.08 The first beer company establishment of domestic • 1993.
44페이지 | 2,800원 | 2008.12.03
“A Fall of Hite BeerChapter 1. Introduction Ⅰ. Research Background and Purpose of studyⅡ. Research MethodⅢ. Basic FrameworkChapter 2. Situation Analysis of Beer MarketⅠ. Analysis of Beer IndustryⅡ. Hite & OB(Cass) AnalysisⅢ. Competition Situation AnalysisChapter 3. Analysis of Consumer BehaviorⅠ. Sampling Frame Ⅱ. Analysis of Purchase FactorⅢ. Analysis of Purchase
19페이지 | 1,900원 | 2014.08.22
Marketing ResearchBeer Preference Test On TwentiesFor Product Manager in Hite beer companyOutlineBackgroundObject of StudyPreceding Research Analysis HypothesisStudy DesignData Acquisition ProcedureSurvey & ResultMain Managerial ImplicationBackgroundKoreaBeerMarketImported beerObject of StudyHow do domestic beer companies cope with the challenge?20’s beer consumption pattern
14페이지 | 1,200원 | 2015.06.01
Beer; Hite Brewery hereinafter) released its new beer brand HITE, Oriental Brewery Company, commonly known as OB, had been dominating the beer market. Thus, it was critical for Hite to emphasize its difference from OB products to catch up with OBs dominance in the market share. As soon as it was released, HITE opened a new era of marketing in Korea through its innovative and extensive marketing
14페이지 | 1,400원 | 2011.09.08
beer.ARNIE (sings)My beer is Rheingold the dry beer.Think of Rheingold whenever you buy beer.He drains the rest of his own bottle of Rheingold and tosses it to one side. Up ahead we see a switching point.ARNIE throws the rail-rider into neutral, opens the toolbox on the back, and brings out a big five-cell flashlight. He shines it on the switch.He gets a crowbar from the toolbox, plus a
100페이지 | 1,000원 | 2015.06.27