레포트 (7,736)
[국제마케팅전략] LG Watch phone(LG 와치폰) 마케팅전략
LG Philips LCD, a joint venture between LG and Dutch Philips2003 Holding company(LG corp) launched/ LS Group spun off2007 LG Solar Energy established to enter the new and renewable energyLG Electronic Cell-phone businessIndex‘06 ‘07‘08 (증감)‘09 ( 증감)Sales9,09910,47614,305(36.6)16,818(17.6%)Operating profit748891.818(113.5%)2.209(16.4)Operating profit in %0.8%8.
28페이지 | 2,000원 | 2010.01.29
OPTIMUS회생전략The reason why we choose this topicThe reason why LG which had strong power in feature phone with CYON has depressed isignorance about industry+ inappropriate strategic implementWe have to figure out problems in LG strategic courses through analyzing failure casesWe suggest LG proper strategy in 4G market. Corporate Level Strategy – Product DifferentiationBases of Pro
26페이지 | 1,900원 | 2012.04.09
Organization Theory projectLG chemical case Analysis● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● -Intro-LG chemical introduction.LG Chemicals Head quarter structure & analysisExpansion to china-Main subject-Structural Problems in China regional CorporationsSystemic/Cultural problems in China regional CorporationsTheory application-Conclusion-Implicat
18페이지 | 1,700원 | 2011.09.30
[의류산업] STCO 분석 및 글로벌 브랜드 전략(영문)
in the male fashion industry, just Shirt&tie is not work anymore, and there are lots of potential in male sundry goods in the long term.2. An Introduction of STCO2-1. About STCO 2-1-1. What is STCO?In STOLG fashion, A representative Kim Heung-su who experiences system of big business visualized brand which can be developed by young light customers away from existing adult mania customer an
10페이지 | 1,400원 | 2010.01.27
LGInternational Market ShareDomestic Market ShareSAMSUNGNOKIAAPPLELGTHE OTHERS1. AMAZING NEW TECHNOLOGY ‘Floating Mass’ InsideOutsideMost Advanced TechnologyOnly in LG mobiles Just Aesthetic pointNot User-friendly Tech.LG only pays attention to Design technology2. THE MASTERPIECEInsideLooks similar, But we have more prestige designAndroidGingerbread16GB4.3 inch Dis
18페이지 | 1,500원 | 2013.03.06
[생산관리] LG전자 Six Sigma(식스시그마, 6시그마)
Six Sigma In LG ElectronicsContentsWhat is ‘Six Sigma’ ?Six Sigma in LG ElectronicsConclusion100ppm vs. Six SigmaActivity PerformanceWhat is ‘Six Sigma’ ?Six Sigma means a measure of quality that strives for near perfection. To achieve Six Sigma, a process must not produce more than 3.4 defects per million opportunities.Six Sigma is the management reform movement for 21th centur
17페이지 | 1,400원 | 2008.10.07
MARKETING PRACTICE신제품 개발How to make New cosmetic productsHow to MakeNew Cosmetic ProductsContents 목차 01 선정기업02 제품범주 선정 및 시장분석03 STP04 4P (Product, Price, Promotion, Place)05 사업성 분석06 Marketing Strategy01 선정기업in LG Household & Health Care자연주의 화장품▶ 기획제품의 이미지와 부합20~30대를 겨냥▶
17페이지 | 1,500원 | 2012.12.06
LG Mobile’s Performance2.1 Lack of flagship model2.2 Lack of brand equity2.3 Insufficient Software(Apps, OS) service support2.4 Communication problems3. ConclusionSuggestion3.2 Expected effect and future situationOverview1.1 Current situation of LGE Mobile divisionLG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was t
14페이지 | 1,700원 | 2012.06.16
[재무관리] 섬유 산업 기업 웅진케미칼,(주)한섬, LG패션 재무분석
LG Fashion(1) Business Summary LG FASHION CORP. is engaged in manufacturing of mens and womens apparels. It distributes its products through 592 department stores, 396 wayside stores and Internet shopping malls in Korea. LG FASHION provides its products through four categories: mens suits under brand names such as MAESTRO, DAKS, TNGT and TOWNGENT; ladies suits under brand names such as DAKS
33페이지 | 2,800원 | 2011.06.08
[조직행동론] LG화학 senior manager 분석(영문)
LG Chem is the most powerful and valuable company in the Korean chemical industry. However, LG Chem is confronting strong international competitors such as Dupont and Mitsubishi and domestic counterparts such as Honam and Hanhwa. In addition, LG Chem still has a lot to achieve in terms of technology and R&D in order to outplay its large competitors and become more successful in the global market.
4페이지 | 1,100원 | 2010.09.27