레포트 (4,153)
production is represented in this sector mainly by the 2 biggest Korean cosmetics companies: Amore Pacific and LG Household and Health Care Corporation. This February, LG Household and Health Care Corporation established a special scent research laboratory named Scent Berry Perfume House, the first of its kind in the industry. A total of 7,000 scents are stored at the laboratory. A cosmetics
11페이지 | 1,400원 | 2006.09.22
products benchmarking Baek Sae Joo are being launched, it quite obvious that Kuksoondang is the leading company of the domestic medicinal wine market. (Appendix 2). 2. Situation Analysis: The increase of the necessity to develop new productsSince 1992, Baek Sae Joo, which has been the best product of the company by occupying top sales in the medicinal wine market, has shown a sudden decrease in
16페이지 | 2,800원 | 2006.09.22
[마케팅전략] SCEK 소니 ps2(플레이스테이션2) 마케팅전략(영문)
is in state of disadvantage because of late market entrance. Also, Sony is same situation by extensive competition. But Sony has a big profit from software license. So this factor makes that Sony is a price decision maker. USP(Unique Selling Proposition) IV. 4P Analysis 1. PRODUCT1) Core benefit Satisfy customers whom wants to enjoy in indoor, rather than outdoor activities. 2) Actual Produ
25페이지 | 1,800원 | 2006.04.24
[마케팅전략] 롯데리아 라이스버거 재탄생 마케팅계획서(영문)
products taste and that the well-being trend has increased the attention on rice-based products; we not only suggest Rice Burgers re-launch but also believe that it will succeed. With the recent crisis on fast food industry, the number of chains is decreasing dramatically, while Lotteria still remains the first place in both sales and number of chains. Due to the anti-fast food syndrome, compet
15페이지 | 1,400원 | 2006.03.31
[국제경영전략] WILL MITTAL(미탈스틸)의 M&A 국제전략(영문)
is very vulnerable to fluctuations in conditions and cost reduction alone can not solve the problem. As the current steel market becomes saturated, quality of products will become increasingly significant. Since suppliers are more likely to have closer relationship with steel-demanding manufacturers in fierce competitions, steel producers can increase their profit by joining hands together with
28페이지 | 1,800원 | 2006.03.24
example, that it takes forty-eight hours (two entire days and two long nights) to travel by train from Chicago to Los Angeles, rolling along hour after hour across wheat fields, mountains, and deserts; Chicago is an overnight train trip from New York. 예를 들어, 큰 충격을 느끼기 위해서 당신이 인식해야 할 것은, 시카고에서 LA까지 기차를 통한 여행은 48시간(
70페이지 | 3,000원 | 2005.11.12
example, that it takes forty-eight hours (two entire days and two long nights) to travel by train from Chicago to Los Angeles, rolling along hour after hour across wheat fields, mountains, and deserts; Chicago is an overnight train trip from New York. 예를 들어, 큰 충격을 느끼기 위해서 당신이 인식해야 할 것은, 시카고에서 LA까지 기차를 통한 여행은 48시간(
26페이지 | 1,500원 | 2005.11.12
example, that it takes forty-eight hours (two entire days and two long nights) to travel by train from Chicago to Los Angeles, rolling along hour after hour across wheat fields, mountains, and deserts; Chicago is an overnight train trip from New York. 예를 들어, 큰 충격을 느끼기 위해서 당신이 인식해야 할 것은, 시카고에서 LA까지 기차를 통한 여행은 48시간(
27페이지 | 1,500원 | 2005.11.04
is not enough resources to perform a new strategy.Another characteristic of INI Steel is producing high quality steel. We could confirm it through three ways. First, many analysts` reports usually said that fact in their reports though there was not specific information. Second, products of INI Steel were certified from quality certification institutions in diverse countries. For example, These
23페이지 | 1,800원 | 2005.08.16
[국제경영] Toys R Us(토이러스) 카테고리킬러(영문)
example, UK division has UK native staff with Polycentric view applied. In a way, applying this geographic structure is appropriate in that each region of the country may have distinct tastes and needs. Each geographic unit includes all functions required to produce and market products in that region. For multinational corporation such as Toys R Us, self-contained units are created for different
11페이지 | 1,400원 | 2005.08.16