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marketTargeting consumerPositioning of the product4P Marketing mix; marketing method for the USA marketProductPlacePricePromotionConclusionReferencesResponsibility1. IntroductionWhy Makgeolli?“Makgeolli, is a representative Korean traditional rice wine. It may well be the oldest liquor in Korea. From Joseon Dynasty to present, Koreans have enjoyed this enchanted alcoholic beverag
14페이지 | 1,400원 | 2011.03.23
market, renamed its company as Kuksoondang, trying to change its image as the Fermented liquors to the traditional liquor producing company. For this, Kuksoondang introduced Baek Sae Joo, a kind of high quality medicinal wine with traditional Korean medicine in it, to the medicinal wine market for the first time, and it also introduced Biotack, a sort of canned rice wine, leading changes in the d
16페이지 | 2,800원 | 2006.09.22
Principle of MarketingCurrent Marketing PlanGuksundang Rice Wine LineExecutive SummaryCompany DescriptionStrategic Focus and PlanSituation AnalysisMarket-Product FocusMarketing ProgramFinancial Data and ProjectionsOrganizationImplementation PlanEvaluation and ControlExecutive SummaryThe dictionary definition of rice wine is Korean traditional alcohol, as known as tak-ju,
25페이지 | 2,100원 | 2012.03.05
Restaurant ManagementCreate a Business Plan- My Dream Restaurant -1. Business Description* A Vision Statement- Wine market be popularized. But people think that they have some wine when special day. We want to give them not only Wine provides a refined atmosphere in which to relax with a drink but also comfortable place. * Business Concept- Our team determine dining cafe. The main it
17페이지 | 1,600원 | 2009.07.23