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Middle Price Hotel3. Jinjiang InnShanghai Famous Brand‘Modern brand managementHotel Management SchoolCase of Low & Middle Price HotelConclusionChanged travel patternThe concept of BENEKIA is something we need todayLack of standard products and the servicesLack of brand awareness- Was BENEKIA too ideal? What ways are there to run different hotels as one brand? DiscussionTHANK YOU
17페이지 | 1,500원 | 2013.03.29
tourists find it convenient because their rooms are just above the supermarket, so they do not need to be carrying around their groceries. Also, they have differentiated their display of products, for instance, they have displayed many more types of makgeolli (Korean traditional alcohol made from rice) compared to other supermarkets with a brief information attached. Moreover, the information of
19페이지 | 1,900원 | 2013.03.29
Shanghai. Therefore expanding relative infrastructure is strongly needed to grow MICE. If sufficient facilities are prepared, Seoul which delivers the value of tradition, modern and high-technology harmoniously is advantageous in competition of MICE city. b. Promotion1) 4M of 6Ms Model - Market : We will communication with and address various we stern tourists.- Mission : Seoul taking introd
24페이지 | 1,700원 | 2010.02.11
[경영성공사례 분석] Integration Communication Management - Cathay Pacific Airways
leisure travelers who plan vacations based on budget and increase back end capacity by promoting CX monthly deals and promotions to travel deal reporters, travel agents and online travel sites. 3. IMC Strategies3.1. PR 3.1.1.Cathay Pacific and UNICEF Stars Kick Off Change for Good 2005. 10. 27 SAN FRANCISCO, Oct. 27 Cathay Pacific Airways and UNICEF together launched the 2005/06 Chang
10페이지 | 1,000원 | 2008.06.11
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