레포트 (143)
Carrefour의 연혁1959The Carrefour company is created by the Fournier and Defforey families.1960Carrefour opens its first supermarket in Parmelan, Haute-Savoie.1969The Promod?s supermarkets adopt the Champion brand name. Carrefour opensits first hypermarket outside France, in Belgium.1976Carrefour introduces produits libres, which are unbranded products but just as good, and cheaper
17페이지 | 2,100원 | 2008.05.16
and Carrefour failed to adjust to the tastes of South Korean consumers.Wal-Mart and Carrefour put off South Korean consumers by sticking to Western marketing strategies that concentrated on dry goods, from electronics to clothing, while E-mart and Lottemart focused on food and beverages, the segment that specialists say attracts South Koreans to hypermarkets. Koreans are not used to self-servic
19페이지 | 1,500원 | 2013.02.20
and industrial products in low price like E-Mart, Wal-mart, Lotte Mart, or Costco. Home Plus is ranked in 2nd place as a supermarket followed by E-Mart in Korea. The exploding growth of Home Plus could be derived from the growth of the whole business, but compared to total withdrawals of Wal-Mart and Carrefour from Korea, TESCO’s marketing strategy in the first stage, which is using Samsung’s
16페이지 | 1,500원 | 2015.06.01
Speaker : Wal-mart Costco vs contentsCostcoWalMartCostco VS WalMartConclusionsQnACostco Costco introductionSTP analysis4P mix analysisSwot analysisEvaluationConclusionCoSTCO STORE INC.Costco survived in Korea and even success compared to Walmart and CarrefourDouble guarantee policyOnly one warehouse club in Korea Grow with its employeesCostco stroe inc.Costco Wholesale Club
46페이지 | 3,000원 | 2013.11.27
and 1,431 stores in worldwide, it had recent net income of US $11,231 million on US $12,427 million of net sales . Figure 1 & 2 In 1996, the giant company first landed in Korea and spread 16 stores throughout the country. At the same time, various retail stores were growing in Korea such as; E mart, Lotte Mart, Carrefour, and Home-Plus. Despite its remarkable success in its homeland, Wal-Mart i
21페이지 | 2,600원 | 2007.01.17
Be localized or Go home!- Carrefour case-김헌조(2003120102)남지호(2003120144)지미내(2004120105)Table of ContentsI. Main international site selection factors of CarrefourII. Main international site selection factors of CarrefourIII. Analyzing the case of Carrefouri) Success case of Carrefourii) Fail cases of Carrefour① Korea case② US and UK casesiii) The way of solving th
10페이지 | 1,400원 | 2008.08.25
Case Study on CarrefourContents1. Background 2. Hypermarket Industry 3. Competitors 4. Carrefour’s strength 5. Current status 6. Recommendation AppendicesAppendix A Appendix B Appendix C Appendix D Bibliography BackgroundCarrefour, an international retailerheadquartered in France, opened its first store in 1960. Carrefour means ‘cross roads’ in French and the group was the fi
11페이지 | 1,200원 | 2012.03.28
and structures.Such movement was a nice try, but is not making a great progress yet. Therefore we thought of four other suggestions for those traditional Mexican retail shops can possibly apply in a real world.1. Using the Legal Environment - Carrefour, one of the largest retail shops originated in France, manages a huge retail stores called hypermarket. It is approximately seven times larger t
4페이지 | 800원 | 2010.01.29
and Lotte mart and their market share is estimated to be down 9% 3. Market dominance of E-mart in domestic market will not be weakend through considering current trends and future opening plan in total4 Foregin market entry processBlue ocean China more than 150 new store is expected to open each yearMore than 150 new store is expected to open each year in China Foregin outlet, Carrefour,
27페이지 | 1,900원 | 2013.03.20
Strategic Management “E-Mart’s Key Success Factor in Domestic market and Strategy of entering China market”The Korean first discount store, E-Mart, have remained superior standing in South Korea against threats of the huge retailers such as Wal-Mart and Carrefour since established in 1993. Then now E-Mart is looking for the new opportunities to succeed in China market. In following our E-
19페이지 | 2,100원 | 2010.10.01