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[소비자 행동론] 담배 브랜드 `레종팝`의 광고효과 분석(영문)
. 1. Motivation 2. Situational analysis(1) Introduction of ‘Raison pop’ (2) ‘Raison pop’ in cigarette market.(3) Problem situation3. Research(1) Research Process(2) Research Timeline(3) Consumer survey(4) Consumer blind test(5) Focus group interview4. Suggestion(1) Retain(2) Renewal(3) Repositioning5. Conclusion142009 Lifestyle of university students, Daehaknaeil, 2009
14페이지 | 1,700원 | 2011.03.01
[전략경영] Coca Cola(코카콜라) 사례 분석(영문)
focused on refreshing the mind, inspiring optimism, and making a difference. The rich history of the organization has allowed the company to compile hundreds of stories of consumers and employees. These stories share real life examples of what Coca-Cola© means to their consumers and gives employees a sense of pride to be a part of something that means so much for so many people. They also inspir
17페이지 | 1,400원 | 2010.12.13
focused mainly on retail finance as mentioned above. To solve the problem of biased source of income, KB is putting an effort to increase their market share in business financing sector. However, its hard to enter the business financial market for KB because other private banks have already predominated over the market with the high loyalty from the corporations they have made deal with. So, by
11페이지 | 1,400원 | 2011.10.05
Focusing on the human-oriented programOffice of Planning & Coordination, special report team and secretary team existThe program rating is very important standard to evaluate staffs and outcomes of the company. So the distribution of programs and program time is focused on how they are popular.Privatization is the top issue for the members, because the Media Law is passed through the Nation
16페이지 | 1,400원 | 2010.09.27