레포트 (8,509)
[마케팅] Effect of price promotion on the perceived price(영문)
Effects of price promotionson the perceived priceSara Campo and Marı´a J. Yagu¨eAuto´noma University, Madrid, SpainIntroduction : Its customary in the service market to use promotional tools to motivate the sale of a specific product. However, promotions are established in many cases without considering their influence on the consumers price perception process. The main objective of the
10페이지 | 1,400원 | 2010.11.24
services to ships with berths, docks, navigation channels and repairs (occasionally), and services to merchandises with cranes, warehouses and access to inland distribution systems. The figure below explains the function of the port visually. However, the function of the port has been changed over time and one of the main reasons that caused it is containerized transportation. There was the grad
21페이지 | 1,600원 | 2011.01.25
with what we have researched and learnt from Ryanairs case by answering the questions. Body Q & AChapter 11.2. Identify the mission and major goals of the company.Ryanairs mission is to provide No. 1 for Customer Service with unbeatable prices and punctuality. Its vision is to simply continue to be the largest Low Cost Leader in the European airline industry.1.4. Who is the CEO of the c
18페이지 | 1,400원 | 2010.08.27
Southwest Airlines,사우스웨스트항공,사우스웨스트항공마케팅전략,사우스웨스트항공기업분석,항공사분석전략
service to 64 cities in 32 states throughout the United StatesFocuses principally on point-to-point service, rather than hub-and-spoke service. Southwest served 438 non-stop city pairs. Approximately 78% of the Companys customers fly non-stop Predominantly serves short-haul routes with high frequencies. It complements this service with more medium to long-haul routes, including transcontinenta
35페이지 | 4,000원 | 2013.07.04
[경영정보시스템] YouTube(유투브)의 경영정보 사례 분석(영문)
services, such as Google Video, were less successful. YouTube came to dominate the video market for user-generated content (UGC), while Google Video tried various entry strategies and ultimately failed, ending with the acquisition of YouTube in October 2006. The case starts by showing the growing market share of Internet Video and User-generated content (UGC). Secondly a short history of both Y
14페이지 | 1,400원 | 2010.09.27
ServicesThe most imapctful applianceTVWith the development of technology,Internet voting and SMS text services areEasy to usel Environment analysisThe Bright prospect of this industryThe interest of people become much stronger than before ; self-conciousnessThe use of mass mediaThe future media could make the industry promisingl The history‘the new but who has kind of ability and p
25페이지 | 1,900원 | 2013.03.29
[E비즈니스] KT의 2G서비스 종료 사례 분석(영문)
service. Along the way, KT tried to turn 2G frequency into the LTE service, and now they are forcibly closing the 2G service.First, Korea Communications Commission didnt permit this because this closing can be a damage for the customers using 2G. But in November, They took a side of KT, with a condition that guarantee the 2G customers rights. However, in opposition to KT, 150,000 2G users sti
25페이지 | 1,900원 | 2012.05.29
제품관리1. 제품(Product) 이란?“ An idea, physical good, service or some combination of these three that is an element of exchange to satisfy individual or business objectives.”Type of products Goods : physical goodsServices : non-physical productsGoods / Service Continuum 1. Pure tangible good – soap, toothpaste2. Tangible good with accompanying services – automobiles3.
17페이지 | 1,000원 | 2010.05.08
with services that open new markets for investors to utilize broader investment options. Second, the research center aims to provide detailed and broad-based coverage to both domestic and international customers. In-house analysts publish reports in both Korean and English to be distributed to domestic and international branch offices. The Bond Market Research Team has developed the Samsung Bond
12페이지 | 1,400원 | 2009.07.23
SERVICE, ON-LINE LECTURE SERVICE , PROVIDING EDUCATION CONTENTSSUBSIDIARY COMPANY: MEGA P&P COPORATION (FOUND BY KIM, SUHONG IN AUGUST 1,2000)(VISION & MISSIONVISIONGIVING AN EQUAL OPPORTUNITY TO SOMEONE WHO WANTS TO LEARN.CUSTOMER ORIENTED EDUCATION SERVICE.TO BE A LEADING EDUCATION SERVICE PROVIDER IN 2005.MISSIONPROVIDING A GOOD QUALITY OF EDUCATION SERVICE WITH A CHEAP PRICE TO A CUST
11페이지 | 2,100원 | 2005.07.04