레포트 (724)
marketTargeting consumerPositioning of the product4P Marketing mix; marketing method for the USA marketProductPlacePricePromotionConclusionReferencesResponsibility1. IntroductionWhy Makgeolli?“Makgeolli, is a representative Korean traditional rice wine. It may well be the oldest liquor in Korea. From Joseon Dynasty to present, Koreans have enjoyed this enchanted alcoholic beverag
14페이지 | 1,400원 | 2011.03.23
market, renamed its company as Kuksoondang, trying to change its image as the Fermented liquors to the traditional liquor producing company. For this, Kuksoondang introduced Baek Sae Joo, a kind of high quality medicinal wine with traditional Korean medicine in it, to the medicinal wine market for the first time, and it also introduced Biotack, a sort of canned rice wine, leading changes in the d
16페이지 | 2,800원 | 2006.09.22
Principle of MarketingCurrent Marketing PlanGuksundang Rice Wine LineExecutive SummaryCompany DescriptionStrategic Focus and PlanSituation AnalysisMarket-Product FocusMarketing ProgramFinancial Data and ProjectionsOrganizationImplementation PlanEvaluation and ControlExecutive SummaryThe dictionary definition of rice wine is Korean traditional alcohol, as known as tak-ju,
25페이지 | 2,100원 | 2012.03.05
Restaurant ManagementCreate a Business Plan- My Dream Restaurant -1. Business Description* A Vision Statement- Wine market be popularized. But people think that they have some wine when special day. We want to give them not only Wine provides a refined atmosphere in which to relax with a drink but also comfortable place. * Business Concept- Our team determine dining cafe. The main it
17페이지 | 1,600원 | 2009.07.23
[국제마케팅] wine clubs in the world
wine consumption from one glass per month to one per week, and expressed optimism in achieving that goal. In the 90s, value was a bad word; now, its come back to being a good word.- Consumers are interested in sustainable farming, she added, and are looking for good value.Graph 1: Quality Segments of the Global Wine MarketAccording to another article from Wine Business, Consumer preferenc
17페이지 | 700원 | 2008.05.20
Market in the Capital RegionWeaknessAwareness: People don’t know about product even if they saw adsCannibalization: Cheoumcheorum(19.5) and Cool(16.8) are similar OpportunityWell-Being Trend: People prefer low alcohol degree levelWomen’s Drinking is Increasing: Due to increasing of working womenThreatRising of Substitutes: Makgouli, Wine marketPowerful Competitor : Jinro could enter
11페이지 | 1,400원 | 2010.08.20
Entering foreign MarketKOOKSOONDANGcontentsAbout KOOKSOONDANGForeign Market : RussiaEntry ModeConclusionStarted as Korea Microbial Research Laboratory in 1970It holds two-thirds of traditional wine market of Korea 01. About KOOKSOONDANGKooksoondang is exporting to 34 countries over the worldIntroduction of KOOKSOONDANGFermentation Control Raw-rice Fermentatio
19페이지 | 1,700원 | 2011.11.17
Research on Korean Fruit Wine MarketThe Reason For Choosing The ObjectiveThe change of drinking cultureEmergence of needs for various kinds of liquorsRapid growth of demand for Korean wine marketSurvey For Identifying Major PlayerClassifying people by the age bracketIdentify the Major Players of the MarketFind out the needs of each agesFirstSecondThird3 Step ApproachWhy do we focus
18페이지 | 1,400원 | 2005.03.17
marketing strategy. Ⅱ-3) Sound Sound MarketingSound marketing is also viewed as a leader of the emotional marketing along with color, and scent marketing. It based on character which varies feelings and moves peoples heart depending on melody or rhythm. This is example of sound marketing. In case of store selling the wine, expensive wines are more sold out when they used classic music.
9페이지 | 1,400원 | 2011.03.15
수퍼 프리미엄 금복주 소주`OAKZEN(오크젠)` 마케팅분석(영문)
wine company emphasizes that rice wine is good for health. Traditional wine’s price are getting low as a way of generalizingWeakness: Nowadays other soju companies use so much expenses to advertising. Rice wine has short distribution period because it is made from fermented rice.CompanyRevenue: 1053 billion Market share: 8.1%Product lines: Chamsoju, 경주법주, Style, Oakzen etc.Quality
19페이지 | 1,400원 | 2011.09.23