레포트 (60)
adidas & reason of choice4P analysisSWOT analysisSTP strategyCompare to competitors Global marketing & marketing in koreaSTP strategySegmentation.Divide target by five types of life style (flexible)SegmentationTargetingConsumer’s life styleAdidas Sports PerformanceProfessional Sports group‘Function’ is the first prioritySalomonAmateur sports groupCompare other brands’ pro
38페이지 | 2,500원 | 2013.08.23
[마케팅전략] 아디다스 전략적 분석 및 지속성장을 위한 제언
adidas) 이는 one-to-one targeting도 시도하고 있음을 보여준다. 2.3. Positioning 아디다스의 전체적인 이미지는 상대적으로 고전적인 이미지, 그리고 고품질이다. 7가지 측면에서 아디다스의 포지셔닝을 살펴 볼 수 있다. 스포츠 용품을 제공하는 아디다스는 특히 축구화에서의 뛰어난 기능과 편안함을 고객에
25페이지 | 2,500원 | 2013.03.20
[마케팅] Mi adidas(마이아디다스) 마케팅 전략
to establish the Puma sports company, while Adi registered the name ‘adidas’In 1920, Adolph “Adi” Dassler and his brother Rudolph made their first shoesAt the 1928 Amsterdam Olympics, German athletes showcased Dassler shoes to the worldAfter 1972, more aggressive companies like Nike and Reebok stepped up the pace of competitionIn 1997In 1997, adidas acquired Salomon groupHerbert Hai
20페이지 | 1,800원 | 2010.07.20
adidas AG in 1993 and brought the 3 stripes back on track with new marketing strategies. In 1997 Adidas acquired the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire. The name of the new group was changed to Adidas-Salomon AG and one year later, the Adidas-Salomon share was admitted to the DAX, comprising Germanys 30 largest quoted companies. In 2001 Herbert Hainer was appoin
17페이지 | 1,500원 | 2010.01.13
Adidas-Salomon AG.adidas - Salomon AG became first football world cup sponsor officially for the first time as a Sports product company.France Football national team won the world cup championship sporsored by adidas - Salomon AG.adidas - Salomon AG listed in Dax and became Top 30 company in Germany.questra1998~Futureadidas - Salomon AG moved their new headquarter office to Germanys Herzo
48페이지 | 3,100원 | 2008.12.10
Adidas customers may lead. These different groups work only in their segment to increase sales and revenue. They have different product lines and a marketing strategy.Ability & ExperienceThey are Adidas Sports Performance which is targeted on the professional sportsmen and women group, Salomon which is segmented for the amateur sports teams. As we can see, theses two segments are segmenting
25페이지 | 2,800원 | 2006.09.25
ADIDAS 아디다스 브랜드분석과 경영전략분석및 아디다스 마케팅 SWOT,STP,4P전략분석과 아디다스 문제점분석과 향후전략제안
Adidas Sports Performance)-유행 추종형 고객인 ‘아디다스 스포츠 스타일(Adidas Sports Style) -아마추어 스포츠 고객인 ‘살로몬(Salomon)-골프 플레이어 그룹인 ‘테일러 메이드 아디다스 골프(TaylorMade Adidas Golf)-고품격 고객인 ‘아디다스 스포츠 헤리티지(Adidas Sports Heritage)2) 올림픽과 월드컵 마케팅 - 올림픽
19페이지 | 5,500원 | 2016.09.23
to low-cost producers‘Supplier Power’‘Buyer Power’Low switching cost (Intense rivalry)Sensitive to product trendsLowHigh02 Industry Overview – Supplier / Consumer Power판매Nike 31%adidas 16%Reebok 6%Puma 7%New Balance 6%ASICS 5%Converse 4%K-Swiss 2%Skechers 5%Others 18%Athletic Footwear – Global Market shares Intense competitionamong market leadersex) Nike vs.
55페이지 | 3,000원 | 2014.07.08
to March 2001. It was he who initiated adidas’ flotation on the stock market in November 1995. Since 2001, Herbert Hainer has been leading the Group. In 1997, adidas acquired the Salomon group, and the company’s name changed to adidas-Salomon AG. The Salomon group also included the TaylorMade golf brand. In October 2005, the Salomon business segment, including the related subsidiaries and b
27페이지 | 2,500원 | 2013.07.25
Adidas Do Adidas SWOT Analysis StrengthsLeveraging strong brand portfolioThe success of 2010 FIFA World CupWide geographical footprintWeaknessesWeak performance in ChinaDependence on third party Adidas SWOT Analysis OpportunitiesReorganization aimedSponsorship agreementsReebok’s revival Adidas SWOT Analysis ThreatsCounterfeit productsGlobal sporting goods industryto e
52페이지 | 3,000원 | 2013.07.25