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[마케팅] Effect of price promotion on the perceived price(영문)
of the market and of the service. First, the tourist market is important for many reasons, but the research of the tourist sector is not enough. Secondly, tour packages are categories for which price promotions are often used as tools, categories perceived as high-risk products by consumers and the subject of intensive price search. Thirdly, when a consume plans to purchase a trip, because of t
10페이지 | 1,400원 | 2010.11.24
Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
intentions Rated their overall expectations for their chosen cameraProvided responses on 7-point scales to questions regarding their felt involvement in the original choice processProcedure of Experiment 3ExpectationsFigure 31.Involvement manipulation check2.Attitudes and behavioral intentions3.ExpectationsResultsExperiment 1A more difficult purchasing decision led to m
19페이지 | 800원 | 2016.04.16
[마케팅] Effect of price promotion on the perceived price(영문)
of acceptance → considered acceptable → assimilated, incorporated into this range- price outside this range of acceptance → considered unacceptable → may be rejectedwhen the external price is assimilated, this price information will influence the consumers perception of value and intention to buyConcept3. Hypothesis1. High unit cost and high purchase rick ⇒ following stages in th
45페이지 | 2,800원 | 2010.11.24
[설득커뮤니케이션] Changing attitudes of the Korean mp3 player consumers(영문)
of the financial sector it is still doing great; it is the 2009s most innovative brand and the most influential brand , more than 400,000 people visit the Apple store per day around the world even though only 247 in 8 countries exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered
21페이지 | 1,800원 | 2010.01.13