레포트 (80)
Lempicka5 C Analysis Of Lolita Lempickageneral Circumstance analysisCompetition analysisCompany analysisCustomer analysisChannel analysisSWOT analysis Recommendation Conclusion1. IntroductionIn July 2005, there was a documentary program from KBS about AmorePacifics success in global market. In the program, Lolita Lempicka, a perfume product which is sold at great demand in the French
11페이지 | 1,400원 | 2006.09.22
태평양 롤리타 렘피카 프랑스진출 실패와 마케팅전략(영문)
LOLITA LEMPICKATeam 4Principle of Business Management-Contents-1.Introduction2.Factor of failure in France advance3.French Perfume Market Analysis 4.Strategy Analysis 5.Marketing Strategy6.Achievement 7.Conclusion1.IntroductionAMOREPACIFICNo.1 domestic company‘태평양’Global BrandHarmony of ContrastAsian Spirit & Western BeautyBy the plan of AmorePacific to become glob
50페이지 | 3,000원 | 2012.06.16
the France market about 10 years ago. Amore pacific constructed their brand image through emotional image of perfume business. It is a Lolita lempicka that is the first korean perfume produced in France. After a few days later, It got a fame and this perfume occupied perfume market about 2.8% in there. There are many kinds of perfumes in there, so it was difficult to obtain that number of perc
24페이지 | 2,600원 | 2006.11.21
[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)
the way without them. Soon after we began working, however, we happened to see the whole picture of the firm and even became able to discuss about pros and cons of the firm on our own. When we looked for an example or a case of successful glocalization, we found Lolita Lempicka of Amore Pacific to be our ideal model. Amore Pacific is a leading cosmetic brand in South Korea and is popular in othe
14페이지 | 1,400원 | 2011.10.05
[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)
Lempicka, ODYSSEY, PRIMERA, MIREPA, STEM蘭, 美露, ETUDE, espoir. Daily necessities brand : miseenscene, HAPPY BATH, 댄트롤, median, 송염, 呂 Health brand : osulloc, V=B PROGRAM, 케토톱HistoryThe Inception 1932-1944-1930s The mother of AMORAPACIFIC, MS.DOK-JEONG YOON (She produced and sold camellia oil to be used as hair oil)-Growing out of a family business with the entreprene
11페이지 | 1,400원 | 2010.09.08
[국제경영] Lolita Lempicka 롤리타렘피카의 성공사례분석(영문)
the native brandLicensed French designer brand “Lolita Lempicka”- Positioned as a French product“Go Native” StrategyMarketing StrategyPromotionProductThe scent maker Annick Menardo for scentAlain De Morgues for the container designPerfume with a story, ‘The harmony of feministic desire and fairy tales’The container symbolizes ‘The Forbidden Apple’Focusing on PR rather
13페이지 | 1,400원 | 2011.09.30
the French market in earnest in 1988. established its local corporation in Chartres in September 1990 and released its ambitious product, Lolita Lempicka, in 1997. built a state-of-the art factory in Chartres in April 2004 took over the well-known French high-end perfume brand ANNICK GOUTAL in August 2011. ChinaInternational Business02 / Global Expansion StatusChinaEstablished in China in
22페이지 | 2,600원 | 2018.06.25
the care of the skin including sunscreen or sun tan preparation, manicure or pedicure preparation (HS Code 3304)국가명200220032004수입수출수입수출수입수출벨기에----236-프랑스467-351-529-홍콩132157209111--인도네시아--391425--일본2575324196297911125한국192411874-2616-말레이시아--569581716765필리핀27
27페이지 | 2,100원 | 2008.08.19
the French market in earnest in 1988. It established its local corporation in Chartres in September 1990 and released its ambitious product, Lolita Lempicka, in 1997 to be favorably received in the French perfume market. Lolita Lempicka received many awards including Womens Fragrance of the Year at the FiFi Awards by The Fragrance Foundation. It is widely recognized as one of the celebrated glob
13페이지 | 2,400원 | 2018.06.25
the local culture and needsHiring local managers and staffs Joint - venture strategy Business StrategyTeam No.4Business StrategyTeam No.4DiscussionAnalysis 3Brand positioning and distribution channelincreasing brand-conscious consumers in Indiamaintain cost competitiveness capture market share CompetitorOther globally renowned brandsBusiness StrategyTeam No.4Business StrategyTea
51페이지 | 3,500원 | 2017.11.17
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