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red-ginseng spa ②Arrange the RGⅡ product in bathhouse.③Establish RG11 booth at counter.+Background concept① Increase a skin care for man, A baby face trend ② The only product to have couple line.Strategy Couple Set Package +Promotion① Choose each 2 product in both line, discount 25% ② The parents’ day event :Daughter buy cosmetic for parents especially for father.
31페이지 | 1,400원 | 2010.01.27
Red-Ginseng businessDiversification(pharmaceutical/real estate)TotalDomesticsOverseasTotalTotal sales(million won)2,299,300302,8002,602,100305,300154,6003,062,000Component ratio (%)75.19.985.010.05.0100.0Even though KT&G has gradually losing domestic market share, affected by domestic demand slowdown for cigarettes and aggressive marketing efforts by competitors, the company
26페이지 | 2,100원 | 2005.08.26
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