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[서비스운영관리] PSM(Price Sensitivity Measurement)
Price-Sensitivity MeasurementCompany Logowww.themegallery.com가격 전략의 필요성12PSM의 기본개념3그래프 분석4목차 PSM의 발전과정5PSM 적용 사례가격전략의 필요성* 모호한 수요의 이동, 대용품의 가격 공급이 확인 되는 비율 가격과 양의 관계등을 고려하지 않음.→ 경험적으로 접근*
21페이지 | 1,700원 | 2009.05.25
[마케팅] 도요타 프리우스 Prius 마케팅 전략(영문)
price-sensitive about eco-friendly products.Consider community’s profits before than individual’sParents with child more consider about environment.10% heavier and 50% more expensive than normal vehicles because battery. So, target is less price-sensitive consumers.Developing 4-door(1st) more attractive to family consumer than 2-door like Honda Insight.Dealingof Toyotaenvironmental
20페이지 | 1,700원 | 2010.11.24
[경영학] 인도의 초경량 자동차 시장 에서의 타타나노 타타그룹(Tata Nano and Tata Group) 경영전략(영문)
Tata Nano & Tata Group: Leader of India’s Disruptive InnovationTata Nano & Tata Group: Disruptive Innovation=$ 2,000Plastic componentsNo air conditioningNo airbag No power steering Manually operated side windowsMax speed 70km/h(1) Poor road conditions -> Not sensitive about max. speed(2) Indian consumer- price-sensitive- expansion of the middle class- design Tata Nano & Tata Gro
9페이지 | 1,200원 | 2010.10.28
[국제산업] 미국의 골프산업(U.S. Golf Industry)(영문)
price-sensitive, fewer newcomers are willing to participate in the market because golf is considered as expensive sports. Statistically, less expensive sports such as working out in fitness clubs have been winning the popularity. Also, adults tend to spend their free time with their family. Overall, due to difficulties of the game itself, many golfers were disappointed in their low scores. The fa
18페이지 | 1,700원 | 2010.11.09