레포트 (4,991)
Full Terms & Conditions of access and use can be found athttps://www.tandfonline.com/action/journalInformation?journalCode=rina20International Journal of AdvertisingThe Review of Marketing CommunicationsISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20When verbal metaphors become more persuasive:the interplay between goal orientation of adclaims and metaphorH
23페이지 | 2,000원 | 2023.02.12
나이키 광고 전략 Advertise Strategy Of NIKE 나이키 광고 역사 나이키 역사 나
Advertise Strategy Of NIKE-목차-*기업소개-역사-매출액 변화-로고 소개*나이키의 광고전략-Target광고(여성 타깃 광고, 남성 타깃 광고.)-원칙과 금기와 상식을 거부하는 광고-스타 마케팅-제품별 광고전략-광고 캠페인*글로벌 광고전략과 로컬화 광고전략*시사점*기업소개** 기업이념 : 선수들의 경
10페이지 | 1,300원 | 2015.03.29
심어줌으로서 간단한 플랫폼을 통해 소비자의 목소리를 듣고자 한 것입니다.참고https://youtu.be/ONLW-q4S8Gghttps://ewhabrandcommunication.wordpress.com/2015/11/02/the-change-of-advertising-storytelling-of-global-sports-brand-nike-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%8A%A4%ED%8F%AC%EC%B8%A0-%EB%B8%8C%EB%9E%9C%EB%93%9C-nike%EC%9D%98-%EA%B4%91%EA%B3%A0-%EC%8A%A4/
2페이지 | 800원 | 2015.06.27
of TiVo is that it can freeze the live TV. Using this function, the user can leave the seat and get a phone call or bring some food. Moreover, the user can rewind and fast-forward. With this, unwanted advertisements can be skipped.What factors make adoption difficult?The problem is the price. The device was priced $499 for a model with 14 hours of recording capacity and $999 for a model with 30
9페이지 | 1,400원 | 2010.08.14
Outdoor Advertising1DefinitionClassificationAdvertising process RegulationsAdvantages VS DisadvantageConclusionINDEX23creative outdoor adsLife’s too short for the wrong job series4creative outdoor adsVacuum cleaner adMovie You can be a playboy model5creative outdoor adsFrench fries crosswalkPlant more trees6creative outdoor adsOHM: Out of Home MediaEvery kind
25페이지 | 2,100원 | 2011.02.15
Advertising & Promotion Management Team Project: Analysis of Dongwon F&B AdvertisementIntroduction of Dongwon F&BThe advertisement selected to be analyzed for this project belongs to a Korean company called Dongwon F&B. Dongwon F&B is a sub-group that belongs to the Dongwon Corporation which is one of leading corporations in Korea. Before Dongwon F&B was part of the Dongwon Industries. In 2000
8페이지 | 1,400원 | 2010.06.30
Advertisementand Body ImageIn society, advertising is such a standard. People say that we are living in the sea of advertising. In everywhere we would see advertising in TV, radio, magazines, newspapers and so many other ways. Even though it bothers us sometimes, we still have to be surrounded by them. It became one of the greatest parts of our life. Advertising is a form of communication inte
8페이지 | 1,400원 | 2011.03.23
ContentsIntroductionFigure & GroundSubliminal PerceptionApproval (with Pros)Disapproval (with Cons)Conclusion(Prospect)IntroductionProduct Placement(Embedded Marketing)form of advertisement where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs.Figure & GroundPPL is relavant to F
19페이지 | 1,500원 | 2013.03.29
광고 방법 정리-TV, 온라인, 신문, 옥외 광고(영문)
ContentsIntroductionTV advertisement-Definition of TV advertisement-Strength and limitation of TV advertisement-Example Analysis: HeinekenOnline advertisement-Definition of online advertisement-Strength and limitation of online advertisement-Example Analysis: Japp ChocolatePaper advertisement -Definition of paper advertisement-Strength and limitation of paper advertisement-Example An
18페이지 | 1,900원 | 2013.11.27
Advertising Effect Analysis of Kim Yuna Is a advertising of Kim Yuna real effect?Ⅰ. Introduction1. Necessity and object of studyToday is focus on the age of flood of advertising.Since the 20th century, Companies began to develop as a means of advertising the sale of the company as a means of marketing communication has an important role. fundamental object of advertisement is create the m
26페이지 | 2,800원 | 2010.07.15