레포트 (27)
purchase the new product category.3. EvaluationOur group have set some criteria to evaluate and analyze the advertising more thoroughly. Here are the standards and related evaluations:Communication Objectives: The campaign induced customers to at least try the product and brought enjoyment to the viewers ( Met its communication objectiveTarget Appropriateness: The campaign emphasized luxurio
13페이지 | 1,400원 | 2010.01.27
brand attitude and brand purchase intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to consume tuna products by showing them how much beneficial tuna is. Lastly, th
8페이지 | 1,400원 | 2010.06.30
[조사방법론] 유명 연예인 광고가 화장품 구매에 미치는 영향
Purchasing CosmeticsThe purpose of this study is to examine the correlation between celebrity cosmetics ads and consumers ads attitude, brand attitude and purchase intention.The hypothesis of the study is like this:H1: Attractive of the celebrity models properties will affect consumers ad attitude formation.H2: Reliability of the celebrity models properties will affect consumers brand at
28페이지 | 2,100원 | 2009.08.27
brand like Fendi or Marc Jacobs to enter Asain market), Alessi is expecting success in Korean market like they did in Hongkong or Japan. However, so far, they seem to have long a way to go.Low AccessibilityRight now, Alessi is available in one flagship store in Chungdam, a few multi brand shops(shop-in-shop) in department store, especially The Place of Bluebell(Off-line). Alessi lacks off-line
13페이지 | 1,400원 | 2011.11.17