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Full Terms & Conditions of access and use can be found athttps://www.tandfonline.com/action/journalInformation?journalCode=rina20International Journal of AdvertisingThe Review of Marketing CommunicationsISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20When verbal metaphors become more persuasive:the interplay between goal orientation of adclaims and metaphorH
23페이지 | 2,000원 | 2023.02.12
ELM and AdvertisingContentsIntroDefinition of ELMExample of Central Route - SurveyExample of Peripheral RouteConclusionTopicELM(Elaboration Likelihood Model) is useful to explain process of persuasion.So, ELM is used in explain audience’s attitude change caused persuasive message.Advertisement is a kind of persuasive message. Adjustment ELM to advertisement.ELM(Elaboration Likelih
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[광고홍보연구방법]Advertising and Public Relations Research Methods(영문)
Content AnalysisAdvertising and Public Relations Research Methods*What is Content Analysis?A systematic and replicable (objectivity, reliability, clarity) examination of symbols of communication, which have been assigned numeric values according to valid measurement rules and the analysis of relationships involving those values using statistical methods, to describe the communication, draw in
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Act Laws to regulate Competition :1936 Robinson-Patman Act1937 Miller-Tydings Resale Price Maintenance Act1993 North American Free Trade Agreement (NAFTA)HISTORY OF GOVERNMENT REGULATION (2)2) Consumer Protection(Laws to Protect Consumers)1906 Federal Food and Drug Act1958 National Traffic and Safety Act1966 Fair Packaging and Labeling act1967 Federal Cigarette Labeling and Advertising
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