레포트 (135)
[경영학] [국제경영학]아모레퍼시픽 `라네즈`의 중국시장진출 성공전략 분석(A+리포트)
라네즈의 중국시장진출 성공전략 분석목 차-Ⅰ. 라네즈의 국내 현황 (LANEIGE in Korea)Ⅱ. 라네즈의 중국 진출 (LANEIGE in China)ⅰ. 중국 진출 배경 이해 : 국제제품수명주기 ⅱ. 중국 진출 환경 및 진입방식ⅲ. STPⅳ. 진출 과정 및 방식의 변화ⅴ. 4P 현지화 마케팅ⅵ. 중국 진출 성과Ⅲ. 향후 발전 방향 모
27페이지 | 1,800원 | 2009.05.21
Laneige Homme1. Amore PacificAMOREPACIFIC has been renowned for its unique technology in the domestic cosmetic field since its foundation in Oct. 1978 and has 3 different sorts of field below and each field has different kinds of brands and these brands are above 26. Indeed, AMOREPACIFIC is a giant corporation in Korea, which has stable operation results and brand recognition through diverse br
22페이지 | 2,800원 | 2008.01.11
in there. There are many kinds of perfumes in there, so it was difficult to obtain that number of percentage. And nowadays they try to enter into another country like China, Japan and so on. These factors attracted us so we were willing to look into Amore pacific. Among in amore pacific brands, Laneige is a powerful brand. So, we will touch on marketing about Laneige later. Ⅱ. Main subject
24페이지 | 2,600원 | 2006.11.21
in charge of transfer to the Amore Pacific corporation. As a result, Amore Pacific has exerted its all efforts and capability to total-care system of managing health and beauty of customers. Its cosmetic brands include Laneige, IOPE, Hanyul(韓律), Sulhwasoo(雪花秀), HERA, Mamonde, Innisfree, LIRIKOS, Verite, PRIMERA, ETUDE, Espoir, ODYSSEY, MIREPA, Lolita Lempicka, STEM蘭 and household bran
11페이지 | 1,600원 | 2010.06.30
in China2. The Procter & Gamble (P&G).(1) Direct networks with agents.(2) Localized employment.(3) Federation of store-owners.(4) Multi-brand strategy.(5) Characteristic advertisements.(6) Research and development (R&D).3. Shiseido.(1) High class strategy.(2) Targeting Niche markets through a joint venture.(3) Localization strategy.Ⅳ. Korean company’s strategy.1. Laneige.(1) Bra
27페이지 | 2,500원 | 2018.05.29
In Indonesia, people are also very interested in their looks. The desires for white skins and demands of skin care products for men are increasing. And also, they want more nature friendly brands for cosmetics. So we choose Indonesia as a host market. We decided to let Amore Pacific to enter Indonesia with 4 brands from its brand portfolios ; Innisfree, IOPE, Laneige, Primera. They are not that e
16페이지 | 1,700원 | 2015.05.22
[회계학원리] L’OREAL(로레알) and AMOREPACIFIC(아모레퍼시픽)의 회계 분석(영문)
in 1945. Amore Pacific is spread to 15 countries in the world. To be success, around the world, not only in Korea, it takes a strategy that makes itself have luxurious brand. From this strategy, Amore Pacific is spreading out in USA and China through many celebrities. Amore Pacific has 27 brands including LANEIGE, MAMONDE, IOPE, HERA, innisfree, ETUDE, Happy Bath and so on. Among these 27 brands,
8페이지 | 1,200원 | 2010.07.13
[재무회계] 화장품 산업 재무분석-AMORE PACIFIC, LG H&H, ABLE C&C(영문)
in Sulwhasoo LineSuccessful Launch of White Program in Hera line.HANNULE Sales 80Billion WonFunctional and High Price line expansion of LANEIGE and IOPEAMORE PACIFICBuilding up Development Base in Prestige Channel ‘BELIF’ Launch in DPT StoreStrengthening Functional Image in Masstige ChannelLaunch of X2D2-ISA KNOXPromoting Representative Products(WHOO, su;m37, O HUI)LG Household & He
35페이지 | 2,400원 | 2011.12.05
“Return home at night in the look you left in the morning”* ‘Perfect-all-day’ lipstickAmorepacific’s Laneige line moderately priced, reliable, good value Long lasting, Waterproof lipstickStrong tenacity and little affected by external stimuli *BackgroundsIncreasing number of workin
18페이지 | 1,500원 | 2012.12.06
LANEIGECOSMETIC COMPANYTABLE OF CONTENT1.0 Executive Summary2.0 Introduction3.0 Current Marketing3.1 Market Analysis3.2 Competitor Analysis3. 2.1 Direct competitors3.2.2 Indirect competitors3.3 Consumer Segmentation & Targeting4.0 SWOT Analysis5.0 Objectives and Issues6.0 Marketing Strategy6.1 Product6.1.1 In-depth product description6.1.2 Positioning including positioning map (Pr
26페이지 | 2,500원 | 2012.12.06