레포트 (2,823)
[경영관리] GM(지엠)과 TOYOTA(도요타)의 경영 마케팅 비교 분석
Table of Contents1. Basic Information & Recent Status2. Production3. Human Resources (Labor)4. Marketing Basic Information & Recent StatusGeneral Motors (GM) is a automobile company which was founded in 1908. It is a United States company, which is based in the city of Detroit, Michigan. GM now ranks second largest automobile company in sales. It has its manufacturing factories in 34 countr
7페이지 | 1,100원 | 2010.09.27
[투자론] Portfolio Suggestion(영문)
GMGM is better than Toyota in growth rate (-10%)Toyota is better than GM in OP margin (+5%)Thus we think currently Toyota is undervalued,and 5% discount of EV/EBITDA is proper.Target EV/EBITDA: 5.4=(1-5%)*5.685.68= Current EV/EBITDA of GM Alpha=5.4/5.33 -1= 0.0125 ToyotaGMMarket Cap:124.0951.72Rev Growth (yoy):5.80%27.20%EBITDA (ttm):23.279.1Operating Margin (ttm):3.00%1
15페이지 | 1,400원 | 2011.02.15
[교과교육론] 초,중,고급 학습자에 따른 영어 학습 지도안
In: GM FoodsThe technology, which supplies new properties to the organism by transferring gene from one organism to another or by interference to genetic structure, is called Gene Technology. Foods genetic structures are changed by this technology and these foods are called Genetically Modified Foods.Ripening delayed tomatoes in 1994 is a first example of genetically modified food. The saf
6페이지 | 800원 | 2011.01.18
Company case 6 SaturnWhat is Saturn? Saturn is GMs domestic brand designed to compete with Japanese and Asian imports. GM led compact car market for a long time but they had difficulty in chronic deficit operation. An opportunity to this difficulty, Saturn project, began by Roger Smith who is new chairman in 1981. A lot of specialist diagnosis that there is no possibility. Nevertheless Saturn
6페이지 | 900원 | 2010.10.05
GM 7. GMs policy on how much to hedge 8. A brief interview of Hedging policy of GM 9. Understanding the Choice of a Subsidiarys Functional Currency 10. GMs two strategies about forward contracts 11. Discussion About GMGeneral Motors Company (NYSE:GM, TSX: GMM), one of the worlds largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209
10페이지 | 1,400원 | 2012.03.08
1. Company OverviewHyundai Motor Company, a division of the Hyundai Kia Automotive Group, is the world’s fourth largest automaker in terms of units sold and one of the Big Asian Four (with Toyota, Honda and Nissan). Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units a
20페이지 | 1,800원 | 2010.06.29
Check of GM Management기업의 경영실패 사례연구OverviewIntroIntroduction of GMGM’s managementToyotaOur suggestionQuestionsOverview intro introduction GM’s management Toyota Suggestion Questions What do the Brands have in common? Overview intro introduction GM’s management Toyota Suggestion Questions What is GM?GM : General Motors Corp.Founded : 1908Located : Detroit
23페이지 | 1,400원 | 2007.07.05
Executive SummaryRecession in the US automotive market and Hyundais SuccessThe Financial Crisis that first initiated in the United States has undoubtedly struck the American automotive market. General Motors (GM), Chrysler and Ford who are namely, the big three reported approximately 50% of sharp fall in sales in January 2009 . GM and Chrysler were affected the most and are currently under C
21페이지 | 2,100원 | 2009.08.27
P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
in 1980Country General manager(GM) : each counter runs by expertise of local market Problems1. Cost limits profits: local product development costs2. Delay of release new productFounded in 1837 by Proctor and Gamble Product: Consumer Goods ( detergents, diaper) Introduction of P&GEarly 90’s: Eroding Performance1985:Developing Program1989:Market Expansion1. Entering Japan Market&
22페이지 | 4,000원 | 2013.07.04
TOYOTA Motor Manufacturing In Kentucky목차서론 -Toyota? TMM?본론 - TMM의 경영철학- Toyota의 동기부여 모델- 보상제도 소개결론 - 총 개념정리- 우리의 의견 - Critical Questions1937년 TOYOTA 자동차공업(주)설립1977년 Toyota technical center, USA in1978년 Toyota 와 GM의 미국현지 합작회사 (NUMMI)로 진출1985년 미국조립공장
24페이지 | 2,100원 | 2011.03.01