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footwear is more expensive than general footwear, it attracts consumers interest with the support from health-valuing trend such as well-being. For this reason, sales of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwear Industries Association, functional footwear market has
15페이지 | 1,400원 | 2010.08.31
Footwear Industry”-External EnvironmentPart 2. Business strategy“Nike’s coping with the change of the industry regarding functional level”-Nike’s coping with the change of the industry regarding functional level-Nike’s Vision & History-Nike’s Industry stage at time Part 3. Future Business strategy“Nike’s Future Business Strategy” -General environment-Establishing Str
25페이지 | 1,400원 | 2010.01.27
Integrated Marketing CommunicationsDevloping IMC Plans for New BalanceSummary: We plan a campaign which will be based on the new tool on our website to customize the famous NB 574 shoe. Through this we hope to gain higher brand loyalty and afterall increase our sales.Situation Analysis and SWOT Analysis-Situation Analysis: Industry: Footwear industry is growing more and more. As sport multi
8페이지 | 700원 | 2012.07.25
industries- Because it requires a lot of time and money to build a shoe brandBargaining Power ofSuppliers- When purchasing raw materials, there are many alternative suppliersBargaining Power of Buyers-In the footwear industry, there are many companies.Rivalry AmongExisting Competitors- Consists of a large number of competitors- This market is similar to the size of the competitors.Thre
4페이지 | 700원 | 2013.04.11
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