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[조직행동론](주)금강오길비사례를 통한 광고회사에서의 조직관리(영문)
Creative personnel have their own particular reasons for changing jobs. First factor is their free spirit. The characteristics of advertisement making defines them as free, creative, and unbound people. Their personality to begin with is already contributing to tendency to change jobs. Their desire for more creative work also make them seek changing jobs. They want to work on projects that suit t
4페이지 | 800원 | 2011.01.04
creative ideas and finding out new possibilities of hidden market Problem 2-2 : Shared Value ↔ Shared ValueShared ValueShared ValueStylePassive toward changeNot progressive or adventurousLack of ability to predict future (cf. Samsung)StrategiesFast follower to catch up with the 1st playerTake big portion of pie in the market made by other company Stable profit rather than riskier
17페이지 | 1,400원 | 2011.03.23
creativityIncreased acceptance of decisionsGenerally more accurate (but not as accurate as the most accurate group member)Group Weaknesses:Time-consuming activityConformity pressures in the groupDiscussions can be dominated by a few membersA situation of ambiguous responsibility 9-*Group decision making comes with its strengths and we
29페이지 | 2,100원 | 2011.03.14
Tendency of pharmaceutical market- Steady demand, Fine domestic market conditions- Crisis of Bacchus : risks of caffeine, Only sales in pharmacy, Slowing growth.3. Competitive analysisSince 2001, because success of Vita-500, Competition between back up groups. Me-too products difficult to distinguish Vita-500, that a total of 30 kinds of product. It is hard to distinguish because of similar
17페이지 | 1,400원 | 2009.08.29
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