레포트 (11)
altruistic behavior(e.g., donation)Cortical deactivation in several areas▶ Increased chance of making(economically)irrational decisionAssumption & HypothesisExposing attractive face → DA increases→ Donate moreWith pink lens effect, lover’s DA level would increase more than the other menwhen seeing the girlfriend’s face→ lover will donate more**Actually, I’m afraid that
46페이지 | 3,000원 | 2012.11.23
Altruistic cause-related marketingIn-store leafletsFundraising for opinion leadersKOREAIn the same time in ,As one part of THE BODY SHOP global Campaign, Korea had same objectives with UK.Focused on Campaign in KoreaPROGRAMMING& EVALUATIONThe Body Shop Campaign in Korea ; ImplementationsKEY MESSAGE: Get Involved! 200720082009CampaignSloganAwarenessRaising*M/V & Conference*Sho
56페이지 | 3,200원 | 2012.09.20
[사회조사 방법론] 소득 계층 별 기부행위의 차이가 대학생들의 기부 인식과 향후 의사에 미치는 영향
donation and donation interview. TransplantationProceedings,40,2881-2882.Siminoff. L. A., Gordon, N., Hewlett, J. & Arnold, R. M. (2001). Factors influencing families consent for donation of solid organs for transplantation. TheJournaloftheAmericanMedicalAssociation,286(1),71-77.Spital & Aaron (2001). Public attitudes toward kidney donation by friends and altruistic strangers in the United S
33페이지 | 2,700원 | 2011.02.22
[비교소비문화론] 소비자의 사회적 책임 의식과 좋은소비운동(영문)
Donation through consumingFair tradeConcept: Fair Trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions and promote sustainability. Fair Trade reduces retail margin minimizing distribution process until products reach consumers, and purchases products at fair prices which guarantee the cost of product
27페이지 | 2,400원 | 2011.01.18
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