레포트 (29)
INDEX1. INTRODUCTION2. BUSINESSENVIRONMENT2-1. FAST-FASHION2-2. BUSINESS PHILOSOPHY3. CHRACTERISTICS3-1. DESIGN MIND3-2. LOW PRICE OF THE LATESTSTRATEGY3-3. MARKET ORIENTATION4. SYSTEM4-1. QR-SYSTEM4-2. VALUE CHAIN 5. CONCLUSIONZARA1. INTRODUCTION1. INTRODUCTIONWhat is ZARA?Amancio-ortegaZara is Spanish clothing and accessories retailerIn 1980, Zara started its internation
34페이지 | 2,800원 | 2012.03.13
ZARA : INTERNATIONAL SUCCESS STRATEGYZara isSpanish clothing and accessories retailer.In 1980, Zara started its international expansion through Porto, Portugal. BUSINESS ENVIRONMENT Fast Fashion is a part of fashion industry which catches customers needs, and supply the product in very short time, as like ‘Fast Food’.Business philosophyCHARACTERISTICSDesign mind : The product which is
2페이지 | 800원 | 2012.03.13
ZARA>The Spanish clothing shops, they open 1500shops around world, 7shops in Korea.main target is woman for 20s, early 30s.They change 10 to 15% products every twice in a week.In 3weeks 80 to 90% products are changed to new productsSPA benchmarking대표적인 SPA 브랜드로 자라가 있다.3주만에 매장의 80-90%의 제품을 교체하는 초고속 생산, 물류 , 매장 운영시
32페이지 | 2,800원 | 2010.07.23
[경영관리] ZARA(자라)의 경영관리 사례 분석(영문)
Zara is the flagship chain store of Inditex Group Owned by Spanish tycoon Amancio Ortega, the famous fashion designer and entrepreneur, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, and etc.The group is headquartered in a Coruna, Spain, where the first Zara store opened in 1975 I do not like to wea
23페이지 | 1,600원 | 2010.07.28
“ The Most Innovative and Devastating Retailer in the world ”ZARAInternational Business ManagementContentsIntroductionIndustry AnalysisCompany AnalysisZara’s Global ExpansionStrategic Recommendation12345INTRODUCTIONIntro12345ProductZara is.Flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega Headquartered in La Coruña, Galicia, Spain,
18페이지 | 1,400원 | 2009.08.18
zaraZARA0 1유행에 민감하고 유연한 브랜드라이더 자켓어글리슈즈빅뱅 롤리팝 패션광고비 브랜드가치 열1H&M 3 6.7GAP 3.2 6.9UNICLO 3.4 6.9ZARA 0.3 7.03SPA브랜드 광고비용 및 브랜드가치ZARA0 1ZARA0 1인터브랜드가 선정한 Best Spanish Brands 2017 1위에 선정 인터브랜드 마드리드 오피스는 매년 주요 스페인 브
23페이지 | 2,000원 | 2018.06.04
유니클로 vs ZARA 기업비교분석과 자라,유니클로 경영 성공전략 비교분석 PPT레포트
Spanish Billionaire Whose Net Worth Rose The Most In 2012』, 2013년 1월 2일•Havard Business School, 『Zara: Fast Fashion』, 2003년 4월 03일•Havard Business School, 『Zara: Managing Stores for Fast Fashion』, 2010년 1월 19일•허순범, 『명품 주얼리 브랜드 구축과 마케팅 관리전략 연구』, 2009년 2월•석선화, 『명품 주얼리의 브랜드 분석
27페이지 | 3,800원 | 2016.01.12
ZARA?Based on this marketing strategy,Zara is showing one of the outstanding sales among SPA brand2013.03.31 출처 : www.brandstock.co.krSpanish brand ZARA ranked first on brand value.Zara is showing top of the outstanding sales among SPA brand.PART #1 SPA CONCEPTCurrent situation of ZARA1963Amanico Ortega Gaona founded Inditex1975First Zara store opened in spain1988First internatio
31페이지 | 1,900원 | 2015.01.14
Zara store opened in La Coruna, Galicia, Spain1988 Zara faced the maturity of the Spanish market and began to search for international opportunities(Ex: PortugalCautious expansionFrom 1989 to 1996Began its expansion with close markets and with a minimum level of socio-economic developmentAdded one or two countries every year to market portfolio.Aggressive expansionStarted from 1997Gained
42페이지 | 2,500원 | 2013.03.20
ZARA의 선진화된 Supply Chain ManagementLate Differentiation4. Promotion매해 수익의 4%를 광고비로 지출“Fashion and quality at the best price“TV광고, 잡지광고, 인터넷 웹사이트, 패션쇼, 런칭 파티등 이슈생산1. 광고2.스타 마케팅3.콜라보레이션1.Creative Project2.협력마케팅 UT3.Digital clock 유니클락저가격 고품질을
47페이지 | 3,000원 | 2013.03.06