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[환경마케팅] Effects on New Product Performance and Market Share(영문)
EFFECTS ON NEW PRODUCTPERFORMANCE AND MARKET SHAREEnvironmental Marketing StrategyAnd Firm Performance :Effects on New productPerformance and Market ShareEnvironmental Marketing StrategyINDEX1 Introduction 2 Conceptual model and hypotheses3 Method4 Result5 Conclusion and DiscussionIntroductionKey WordsDefinition of “Environment”Influence of enviropreneurial marketingIntroduc
45페이지 | 3,000원 | 2010.12.21
[환경마케팅] Effects on New Product Performance and Market Share(영문)
ReportEnvironmental Marketing Strategyand Firm Performance:Effects on New ProductPerformance and Market ShareEffects on New Product performance and Market Share -This research is linked environmental marketing strategies and operationalizes the enviropreneurial marketing construct and examines its relationship with firm performance and market share. Hart(1995) argued that historical definit
10페이지 | 1,400원 | 2010.12.21
The missing link? Investing organizational identity strength and transformational leadership climate as mechanisms that connect CEO charisma with firm performanceStephan A.Boehm, David J.G. Ewertmann, Heike Bruch, Boas Shamir Key words : Organizational identity strength, CEO charisma, Transformational leadership climate, Firm performance1. 논문의 목적 : 전략적 혹은 탑 레벨의 리
3페이지 | 800원 | 2016.04.16
performance targets that is, what the firm hopes to achieve and it defines the parameters that is, how performance will actually be measured. 4. Market strategyMarket strategy outlines how the firm will achieve its marketing objectives. Marketing strategies involve selecting and analyzing target markets and creating and maintaining an appropriate marketing program 4ps - product, place, promoti
21페이지 | 1,800원 | 2009.11.04
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