레포트 (881)
나이키 지식 경영 Knowledge Management of NIKE
Knowledge Management of NIKE1. 지식경영의 정의조직의 성과 증대 및 가치 창조를 위하여 지식을 획득, 이전, 보존, 활용하며 나아가 새로운 지식을 창조하는 경영활동의 포괄적 프로세스2. 지식경영의 성과① 지식 손실 방지 ② 유연성 향상 ③ 향상된 의사결정 ④ 경쟁우위 확보 ⑤ 지적자산 증가⑥ 제
6페이지 | 1,000원 | 2015.03.29
나이키 광고 전략 Advertise Strategy Of NIKE 나이키 광고 역사 나이키 역사 나
Advertise Strategy Of NIKE-목차-*기업소개-역사-매출액 변화-로고 소개*나이키의 광고전략-Target광고(여성 타깃 광고, 남성 타깃 광고.)-원칙과 금기와 상식을 거부하는 광고-스타 마케팅-제품별 광고전략-광고 캠페인*글로벌 광고전략과 로컬화 광고전략*시사점*기업소개** 기업이념 : 선수들의 경
10페이지 | 1,300원 | 2015.03.29
심어줌으로서 간단한 플랫폼을 통해 소비자의 목소리를 듣고자 한 것입니다.참고https://youtu.be/ONLW-q4S8Gghttps://ewhabrandcommunication.wordpress.com/2015/11/02/the-change-of-advertising-storytelling-of-global-sports-brand-nike-%EA%B8%80%EB%A1%9C%EB%B2%8C-%EC%8A%A4%ED%8F%AC%EC%B8%A0-%EB%B8%8C%EB%9E%9C%EB%93%9C-nike%EC%9D%98-%EA%B4%91%EA%B3%A0-%EC%8A%A4/
2페이지 | 800원 | 2015.06.27
[인사관리] NIKE & China(나이키) 인사관리(영문)
“Chamber of Fear” by Nikes global advertising agent Wieden + Kennedy(2004)ConclusionQuestions & AnswersNike & Others in ChinaSlip of NIKE Ads“Razor Squared” by Motorola(2007)ConclusionQuestions & AnswersNike & Others in ChinaSlip of NIKE AdsWhat happened?Chamber of Fear by Nikes global advertising agent Wieden + KennedyHeated online discussionContinued using the ad20
20페이지 | 1,600원 | 2008.10.16
[국제경영전략] 나이키의 국제시장 마케팅 성공 전략(영문)
NIKE1. Introduction1.1 Overview2. Strategic Analysis2.1 Industry Analysis2.2 Marketing strategy3. Comparative Analysis3.1 SWOT3.2 Competitor4. Conclusion1. Introduction1.1 OverviewThis paper will cover about Nike, the predominant sporting goods brand. Nike offers a wide range of products creating authentic athletic footwear, apparel, equipment and accessories for sports and
14페이지 | 1,400원 | 2010.12.14
Principles of ManagementProject : Company Analysis (Nike)ContentsReasons for selecting “Nike”Company OverviewIntroduction & HistoryMarket share(Comparison of sales at sporting goods industry)Organization & Construction of employeesBusiness Strategy of NikeSuccess factors & Current situation3.2 Production management strategies (Outsourcing)3.3 Technology & Product development manag
20페이지 | 2,100원 | 2011.03.04
of Footwear Industry”-External EnvironmentPart 2. Business strategy“Nike’s coping with the change of the industry regarding functional level”-Nike’s coping with the change of the industry regarding functional level-Nike’s Vision & History-Nike’s Industry stage at time Part 3. Future Business strategy“Nike’s Future Business Strategy” -General environment-Establishing
25페이지 | 1,400원 | 2010.01.27
Nike Korea 7-S Case AnalysisTeam: Think Outside the BoxExecutive Summary Team Think Outside of the Box will conduct a McKinsey 7-S case analysis of Nike Korea. We will use the McKinsey 7-S model to identify Nike Korea’s weaknesses and provide recommendations accordingly. To gather the necessary data, we will conduct personal interviews with Nike Korea’s staff, extract data from Internet se
14페이지 | 1,400원 | 2011.09.21
NIKE▶CONTENTS◀IntroductionMarketing strategyGlobal marketingProblemContributionIntroduction ◆ HISTORY - 1968 Nike was established by University of Oregon track coach Bill Bowerman and Phil Knight 1971 Nikes Swoosh design logo was created by Portland State University graphic design student Carolyn Davidson 1979 Nikes Air technology patented by inventor M. Frank Rudy is introd
29페이지 | 1,400원 | 2010.07.13
Marketing Plan-Anytime Sports, Lecaf-1. Executive SummaryLecaf is a Korean sportswear company. They make pretty good quality sportswear, and probably rank among the top few Korean sportswear brands. It is subsidiary of Hwaseung which is one of the best 10 Korean corporations. Hwaseung was OEM partener of Nike and Reebok in 1980s. Lecaf was launched as Nike became independent as a NikeKorea.Le
14페이지 | 4,800원 | 2012.03.15
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