레포트 (30)
Situation analysis a. Internal Environment- Resources- Organization structure- Organization cultureb. Customer environment- analysis of marketc. External Environment- conpetition map- PESTLE- PLC2) SWOT analysis3) Marketing objectives4) Marketing strategy a. Target marketb. Product / Price / Promotion / Place5) Implementation & Control4. Conclusion5. References6. Appendix
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servicesDomainHostingMake web-siteItem coordination Start business with internet Marketing through search engines E - learning Shopping mall Expansion - areaapplied - areaSupporting E - business Search Engine Registration Electron Tax Invoice Groupware Business SupportEducation Center Supporti
32페이지 | 2,100원 | 2009.05.14
national), US$5 (domestic))- KAL Limousine departs every 20-30 minutes from the entrance of the hotel. (Distance from the airport: 70km (international), 35km (domestic))-City Air Terminal Limousine departs every 10-15 minutes from the City Air TerminalⅤ. PROGRAMInterpreter & MC : Mi Son Yang (A professional interpreter for Japanese & MC) 6:00-6:205minutes1. Opening- Introduction by MC
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Customer SatisfactionCustomer LoyaltyCustomer-Centered Service구매 Cycle에 따른 E-service 롯데닷컴 CRM 전략 핵심 Customer Acquisition- 롯데백화점이나 롯데카드 제도를 통한 고객유인- 롯데 계열사 홈페이지에서 쉽게 연결- 가입시 쿠폰제공 할인혜택- 롯데닷컴 홈페이지 자체의 마케팅 활동 부족 Customer Support D
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