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The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
The Moderating Effect of Product Knowledgeon the Learning and Organization of ProductInformationBy: ELIZABETH COWLEYANDREW A. MITCHELLContents: Introduction.Theory.Knowledge level differences.Method.Results.Discussion.1- Introduction:The objective of this research is to examine how differences in product category knowledge affect the organization of new brand information in consumers
30페이지 | 1,000원 | 2016.04.16
effectsof product involvement were not significant (F (1, 95) = 1.25, p = .27). Table 2 presentsmeans and standard deviations for dependent variables of Experiment 2.More importantly, in Experiment 2, we predicted that processing fluency wouldmediate the effects of the interaction between metaphors and regulatory focus onattitudes toward the ad. We conducted a moderated mediation analysis wh
23페이지 | 2,000원 | 2023.02.12
PEFR2) treadmill test- maximum HR의 80%까지 도달하도록- 10분간 유지3) PFT- 30분간 2~10분마다 측정4) 결과판정- 어느 구간이든 baseline 보다 10% 이상 떨어지면 진단 #Severity of disease■Mild – Decrease of 10-20% from baseline■Moderate – Decrease of 20-40% from baseline■Severe – Decrease of greater than 40% from baseline 12
39페이지 | 1,000원 | 2016.04.16
Extending Culturally Symbolic Brands - A Blessing or a Curse
effect using a research paradigm from the conceptual fluency literature. Study 2 directly investigates the cultural congruity effects in the context of moderate- and low-fit extensions for a well-known brand (Sony, a Japanese icon). Study 3 examines the implications of the conceptual framework with multiple brands and tests the mediating role of processing fluency. Study 4 extends the findings
35페이지 | 1,400원 | 2016.02.04