레포트 (2,570)
cards the merger at the time of the labor union problem which happensOPPORTUNITY1.Rise of Korean economic growth rate 2.Korean credit card delay ratio depreciationTHREAT1.consumers various desire change 2.Competitive dentition of domestic credit card company 3.Cash service interest rate cut politic propulsion of credit card 2) SWOT Analysis2. Market Analysis 1) Market ShareGraph of Mar
9페이지 | 1,200원 | 2010.08.31
< Introduction >1. The introduction of HyundaicardHyundaicard acquired Dinerscard in 2001 entering in the credit card market as a latecomer. While the firstcomer competitors tried to increase the number of issued cards, Hyundaicard made an endeavor to provide a diverse unique cards and services, based on the customer’s needs and lifestyles from the beginning of their establishment. It showed
15페이지 | 1,400원 | 2008.10.02
122314567890231456789023145678902314567890342314567890523145678906231456789072314567890823145678909231456789010Now LoadingMarketing of Hyundai CardContentsStatus Quo1.1 Introduction 1.2 Hyundai Card’s Marketing success example2. Analysis of Hyundai Card Marketing strategy2.1 SWOT
41페이지 | 1,900원 | 2013.03.06
[광고심리 소비자행동론] 현대카드의 브랜드 마케팅 전략(영문)
ContentsMarket AnalysisCompany AnalysisCompetitor AnalysisAdvertising AnalysisAdvertising Theory AnalysisSuggestionsMarket AnalysisWHOLE ECONOMIC SITUATIONGlobal economic recession Households debts are increasing People began to give up using credit card As a result, check card using rate grow up!Credit card ↓check card ↑Market AnalysisHowever,By recovering economic depressi
44페이지 | 2,800원 | 2010.12.21
Market → Importance of Client’s NeedsCRMAbout Topic“Hyundai Card”CN APPLECard Market Analysis“Competitor Analysis”CN APPLE국내 카드시장 분석✓1969년 백화점 멤버십으로 등장1978년 은행에서 카드를 발급하기 시작외환은행 → 비자카드1980년 국민은행 → 국민카드1982년 5개 은행 공동 설립 →
24페이지 | 4,000원 | 2013.07.04
[소비자행동론] 드라마장면을 통해 살펴본 소비자행동 분석(영문)
card and point card are marketing stimuli for promoting the repurchasing. It is useful for some people who are interested in discounting or saving. The people who purchase the products with discount card or point card, they have a few advantages such as buying at the discount rate and saving the points that they can use the points just as cash. Also, seller gains more profit if more consumers rep
12페이지 | 1,400원 | 2010.01.15
[마케팅] 카드산업의 파트너쉽 마케팅-현대카드 사례중심으로(영문)
Partnership Marketing in credit card industryMarket Analysis1. Market Situation2. Competitors in the Market3. General strategies in the Credit Card industryKorean Credit Cards Industry Korean Credit Card Fiasco Credit CardCredit CardMarket Analysis1. Market Situation (Korean Credit Cards Industry) Korean Credit Cards are most popular mode of payment for S. Korea.By 2008, 92 million c
34페이지 | 2,800원 | 2011.02.07
Marketing Plan for Hyundai card1. Executive SummaryThis year there are outlook that department of Banking credit card companies would lead the market. To counteract this, We propose the strategy for the Hyundai card what located department of corporate credit card companies. First, Occupying number 1 in department of corporate credit card companies and then to jump to department of bank credit
6페이지 | 700원 | 2012.07.25
[광고심리 소비자행동론] 현대카드의 브랜드 마케팅 전략(영문)
card is the first brand which make a transparent card. and then hyundai card also shows a mini card M which is a half size of the existing card. hyundai card shows a variety of cards which are all differentiated from each card in color. consumers can use these cards for their accessories. hyundai card is marketing to the young generation by considering their sense. As you know, one of the most
10페이지 | 1,400원 | 2010.12.21
introductionIndustry AnalysisMarket AnalysisCompetitor Analysis현대카드 마케팅 분석IntroductionIndustry AnalysisMarket AnalysisSUMMARYRecommendation Competitor Analysis & EvaluationIntroductionIndustry AnalysisMarket AnalysisRecommendation Competitor Analysis & EvaluationSUMMARYThe credit cards gave us buy without cash. The modern period, we may not imagine living witho
78페이지 | 2,600원 | 2011.11.02