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[국제비즈니스] Johnson&Johnson(존슨앤존슨)의 중국시장 진출 전략(영문)
China, India, Vietnam and other Asian countries are developing its industrialization rapidly. According to Espicom, the size of United States medical device market in 2008 has the biggest market share of 40.7%, then Japan of 11%, becoming the second biggest market share in the medical device industry. Furthermore, Germany 5.9%, United Kingdom 4.7%, France 3.7%, which differentiates the market si
15페이지 | 1,400원 | 2011.03.02
[마케팅] Competing in the Chinese Automobile Industry(중국자동차 산업 속 경쟁)(영문)
China- Partner of both General Motors & Volkswagen- Bought Nanjing Automobile Company- Owns 51% stake of SsangYong Motor Companyand some share of Daewoo MotorsShanghai Automotive Industries (SAIB)First Auto Works (FAW)- Second largest car maker in China- Strong government support of FAW cars- 30 wholly-owned units and 17 holding companies- Total assets of 117 billion yuan and 129,492 em
33페이지 | 3,000원 | 2010.07.09
[중국경제학] 중국의 부동산 버블(거품) 시장 현황과 전망(영문)
Chinas commercial banks require holding 21 per cent of their deposits in reserve, based on earlier announcements made by the bank. The move comes one day after the government said the countrys consumer price index rose 5.3 per cent year on year in April - a slight easing from March but well above Beijings official four percent target for 2011.Even though it is one of the pillar industries of
17페이지 | 1,700원 | 2011.12.05
IndexProfile of Amazon.com Core competency and International Business Strategy Core competencyInternational business strategy Overseas expansionEntry to ChinaTechnological know-how Logistics LogisticsSupply chain managementCountry factor/ Technology factor / Product factorInventory management Future of Amazon.comProfileAmerican Multinational e-commerce companyThe world’s la
30페이지 | 1,900원 | 2013.03.20