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CRM in Hotel Business11 - Ⅰ. Introduction: Why Information Systems in the Hotel Business?1. The characteristics of hotel businessThe hospitality industry is very customers oriented and should change easily on the customers preference and the condition of management environment. And because the stratum of customers change very fast, the hotels should face the various of the customers demand
13페이지 | 1,400원 | 2008.09.05
[영문 보고서] 부산 젠백팩커스(zen backpackers)의 호텔 경영
hotels, but Zen can be the most successful as long as it maintains its own CRM style and management philosophy. In other words, Zen is unique and strong enough to beat the competitors. However, in order not to lose its customers by competitors, Zen would have to put more effort to advertising and catching up with the latest trends of travelers and tourism policy changes in Busan and Korea.5. Con
21페이지 | 3,000원 | 2016.06.21
CRM 시스템의 발달로 맞춤 서비스의 향상- 영업장 내 CRM 시스템의 강화로 VIP고객들 관리체계 강화● 새로운 게임, 새로운 머신의 도입- 새로운 머신의 도입으로 고객확보 가능 Ⅲ. Project ProposalExecutive SummaryGrand Hyatt Hotel has quality, reputation and popularity for the Hyatt brand. Recently, h
39페이지 | 3,000원 | 2013.02.27
HotelsHiltons Customer-information System, Called OnQ√ Extra attention to VIP customers –spending increased from 40% to 61%√ Tracking fraudulent customers – taking advantage of 100% guest satisfaction√ More revenue per visit –sale of restaurantOnQ supports CRM strategy and represents information.√ Web-based check-in 24 hours√ Electronic folio access√ Expansion of automa
37페이지 | 2,500원 | 2012.04.09
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