레포트 (97)
[국제비즈니스] Haier(하이얼)의 국제 마케팅 전략(영문)
Haier GroupIntroduceHaier is Chinas leading companies. Go to group companies in Qingdao, Shandong soyuje bankruptcy in 1984, when immigration is now a superintendent be appointed as Chairman ostomy, Germany accepted the fridge while producing riphereusaui technology breakthrough has been repeatedly jump. 96 kinds of the current 15,100 a comprehensive consumer products maker, in 2000 U.S. c
24페이지 | 2,100원 | 2010.08.03
Haier in Japan Very competitive pricee.g) Mini fridge 19,800 yens (30~60% cheaper)Real “Made.In.China”Haier in FiguresAverage annual growth rate reached 80% for 16 yearsSales 4million yuan(’84) 40.6billion yuan(’00)Export $280million, 30,000 employees69 kinds of products with 10,800 unitsMarket share in ChinaFreezers 42%, Fridges 33%, AC’s 31%,Washing Machines 31%,Color
29페이지 | 1,600원 | 2006.02.10
Haier, Media OEM sales management Washing machine market analysis and progress the promotion for sales increaseManagement for sales record per a month ,year Price adjustment and targeting for the salesEstablishment a strategy about the regional business South Africa new top loading washing machine development for the increase of regional sales-MarketingOnline sales and marketing in Chines
4페이지 | 11,300원 | 2024.01.23
*BD(butadiene)SM(styrene)Vice PresidentProductionPlantsOverseas Corporations CorporationsSalesMarketingPlanningDevelopmentTech CenterDomestic Sales TeamsOverseas Sales TeamsProduction Plants (Yeosu & Iksan, Korea)ABS/SAN, PS, EPS, SMEngineering Plastics LG Yongxing Chemical (Ningbo, China)LG Chem Engineering Plastics(Guangzhou & Tianjin, China)LG Polymer India (India)
22페이지 | 2,500원 | 2018.11.23