레포트 (172)
[글로벌경제] Advance of coffee mix To the home of Starbucks(영문)
Advance of coffee-mixTo home of StarbucksContentsIntroduction1Dong Suh & Coffee-mix2Entry strategy & SWOT3Marketing Strategy41. IntroductionA subject of this writing The reason of choosing the coffee mixThe reason of choosing market in the America An approach method of topic2. Dong Suh & Coffee-mixIntroduction of Dong-Suh FoodsWho was the founderKey dates in the company’s his
17페이지 | 1,400원 | 2009.05.14
Starbucks 스타벅스 VS Coffee in Village 비교분석(영문)
*Starbucks VS Coffee in Village**Why we choose thisThe world biggest coffee brand StarbucksThe PNU student-friendly brand ‘Coffee in Village’Both are familiar with us But lots of differences between them. What is it?*Domestic Coffee MarketDong Suh food company has launched Maxwell House’.This had dominated the domestic market.(1970~1989)The ground coffee market was formed s
25페이지 | 2,100원 | 2010.07.14
Advance of coffee-mixTo home of StarbucksContentsIntroduction1Dong Suh & Coffee-mix2Entry strategy & SWOT3Marketing Strategy41. IntroductionA subject of this writing The reason of choosing the coffee mixThe reason of choosing market in the America An approach method of topic2. Dong Suh & Coffee-mixIntroduction of Dong-Suh FoodsWho was the founderKey dates in the company’s his
17페이지 | 1,400원 | 2008.05.16
[유통관리] 커피믹스 산업 -남양 프렌치카페 커피믹스(French Cafe Coffee Mix)
Coffee MixIndex1. Market Analysis2. Entry of Namyang to coffee market & change strategy3. Change of the market4. Suggestion ofNamyang’s distribution strategy5. ProblemsMarket AnalysisKorean coffee market size (Criteria: the first half year of 2011)2,000 billion wonCoffee mix market- 1,100 billion wonKorean coffee market size Distribution of coffee mixDong suhNestleOthers80%1
46페이지 | 3,000원 | 2012.03.21
coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.Also the coffee house composes the largest part of the market, although it has relatively short history compared to mixed coffee and can coffee. Now there are more than 5000 coffee house in Ko
17페이지 | 2,000원 | 2013.05.20
coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.Also the coffee house composes the largest part of the market, although it has relatively short history compared to mixed coffee and can coffee. Now there are more than 5000 coffee house in Ko
17페이지 | 1,700원 | 2012.11.12
[통계학] 고객만족과 커피브랜드의 관계조사 -커피빈과 스타벅스(영문)
Coffee store experience and the new coffee and espresso culture that had proved so successful in North America. Since the opening of our first store on July 27, 1999, in the Edae district of Seoul, our network has expanded rapidly throughout the country. Starbucks 10th store in Korea opened in November 2000 in the Yoksam-dong and will be open 85 stores in 2003. Starbucks Coffee and Shinsegae co
12페이지 | 1,400원 | 2005.08.30
[마케팅] 국내 식품 제조업체의 마케팅 전략 사례 연구(영문)
Dong-suh Food co., Ltd.)Until the late 1980s, Dong-suh Foods (DSF) had been playing the monopolistic role in the Korean instant coffee market. However, DSFs market share of instant coffee decreased from 90% to 60% because of new competitors strategic marketing. To increase the market share again and to maintain the leading position in the Korean coffee market, DSF implied three round
11페이지 | 1,200원 | 2012.09.20
dong Many young adults are look for. Store(Inner part)Type of coffee shop PriceLittle higher priceTteok: 4000-5000wonDrinks: 5000-6000wonPromotionCulture EventPraiseworth EventBOGO(Buy One Get One)Point EventDay EventDiscount for womenIntroductionSWOT Analysis4PSTPEnvironmental ScanningCompetitor conclusionTteokNatural and fresh ingredients. Safe, lighter, healthier, and
22페이지 | 2,100원 | 2010.03.09
dong StarbucksTarget: Female adult(46people)Q: Residential areaQ: Average amount cup of drinking coffee1 1~2 3~4 5 6~동부 2 16 19 9 0서부 30.6 38.6 34.6 31.6북부 45.9 46.9 45 43.90~1 1~2 3~4 5 over6동부 5 25 14 2 0서부 30.6 38.6 34.6 31.6북부 45.9 46.9 45 43.9Q: How many times do you go to starbucks?Yes No Unchanged동부 26 9 11서부 30.6 38.6 34.6북부 45.9 46.9 45
25페이지 | 2,100원 | 2010.03.09